Безономика. Как Amazon меняет мировой бизнес. Правила игры Джеффа Безоса

264. “U. S. Ecommerce 2019,” eMarketer, June 27, 2019, https://www.emarketer.com/content/us-ecommerce-2019.

265. April Berthene, “My Four Takeaways from NRF 2019,” Digital Commerce, January 28, 2019.

266. Стоун Б. The Everything Store: Джефф Безос и эра Amazon.

267. Там же.

268. Kathryn Hopkins, “EXCLUSIVE: Retail’s Highest-Paid Executive Has Just Sold His Modest New Jersey Home,” Women’s Wear Daily, November 3, 2017.

269. “Wal-Mart Stores Inc. — Shareholder/Analyst Call,” Seeking Alpha, October 12, 2011, https://seekingalpha.com/article/300141-wal-mart-stores-inc-shareholder-analyst-call?part=single.

270. 2018 Global Fortune 500 list, http://fortune.com/global500/list/.

Глава 12. Как защитить свой бизнес от Amazon

271. Карикатура Ким Варп, The New Yorker, 11 марта 2019 г., 48.

272. Benjamin Rains, “Nike (NKE) Q3 Earnings Preview: North America, China, Footwear & More,” Zacks.com, March 7, 2019.

273. “9 Case Studies That Prove Experiential Retail Is the Future,” Retail Trends, Storefront Magazine, 2020, https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/.

274. Pamela Danziger, “Casper Has Figured Out How to Sell More Mattresses: Sleep Before You Buy,” Forbes, July 12, 2018.

275. Alex Wilhelm, “How Quickly Is Casper’s Revenue Growing?,” Crunchbase, January 19, 2018.

276. “Facial Recognition in Retail,” podcast, eMarketer, March 6, 2019.

277. John Russell, “Alibaba Debuts ‘Smile to Pay’ Facial Recognition Payments at KFC in China,” September 4, 2017, https://techcrunch.com/2017/09/03/alibaba-debuts-smile-to-pay/.

278. “Creepy or Cool 2018: 4th Annual RichRelevance Study,” RichRelevance, June 20, 2018.

279. “Facts + Statistics: Identity Theft and Cybercrime,” Insurance Information Institute, https://www.iii.org/fact-statistic/facts-statistics-identity-theft-and-cybercrime.

280. “Global Personal Luxury Goods Market Returns to Healthy Growth, Reaching a Fresh High of €262 Billion in 2017,” Business Insider, October 25, 2017.

281. Пресс-релиз Richemont, 22 января 2018 г.

282. Arthur Zaczkiewicz, “Amazon, Wal-Mart Lead Top 25 E-commerce Retail List,” Women’s Wear Daily, March 7, 2016.

283. Khadeeja Safdar, “Why Crate and Barrel’s CEO Isn’t Worried About Amazon,” The Wall Street Journal, March 20, 2018.

284. Avi Salzman, “Retailer Williams-Sonoma Is ‘Amazon Proof,’ ” Barron’s, June 11, 2016.

285. Там же.

286. Panos Mourdoukoutas, “Best Buy Is Still in Business — and Thriving,” Forbes, March 2, 2019.

287. Lauren Thomas, “Amazon’s 100 Million Prime Members Will Help It Become the No. 1 Apparel Retailer in the US,” CNBC, April 19, 2018.

288. Tracey Lien, “Stitch Fix Founder Katrina Lake Built One of the Few Successful E-Commerce Subscription Services,” Los Angeles Times, June 9, 2017.

289. Tren Griffin, “Opinion: 7 Business Rules from Stitch Fix’s CEO That Don’t All Come in a Box,” MarketWatch, November 25, 2017.

290. Samar Marwan, “Mother-Daughter Duo Raise $120 Million for Their Fast-Fashion Brand Lulus,” Forbes, May 16, 2018.

291. Kimberlee Morrison, “How Instagram Is Growing Its Social Shopping Efforts,” Adweek, April 7, 2017, https://www.adweek.com/performance-marketing/how-instagram-is-growing-its-social-shopping-efforts/.

Глава 13. Освобожденный Amazon

292. Jeffrey Cane, “ITT, the Ever-Shrinking Conglomerate,” The New York Times, January 12, 2011.

293. Jeff Desjardins, “The Jeff Bezos Empire in One Giant Chart,” Visual Capitalist, January 11, 2019.

294. Pascal-Emmanuel Gobry, “How Amazon Makes Money from the Kindle,” Business Insider, October 18, 2011.

295. Mike Shatzkin, “A Changing Book Business: It All Seems to Be Flowing Downhill to Amazon,” The Idea Logical Company, January 22, 2018.

296. Corey McNair, “Global Ad Spending Update,” eMarketer, November 20, 2019.

297. “US Digital Ad Spending Will Surpass Traditional in 2019,” eMarketer, February 19, 2019; Taylor Sopor, “Report: Amazon Takes More Digital Advertising Market Share from Google-Facebook Duopoly,” GeekWire, February 20, 2019.

298. “Digital Ad Spend to Reach $520 Billion by 2023, as Amazon Disrupts Google & Facebook Duopoly,” Juniper Research, June 24, 2019.

299. Karen Weise, “Amazon Knows What You Buy. And It’s Building a Big Ad Business from It,” The New York Times, January 20, 2019.