None of these sugar-related expenditures of time and energy would exist if it weren’t for the bargain that was struck about fifty million years ago between plants blindly “seeking†a way of dispersing their pollinated seeds, and animals similarly seeking efficient sources of energy to fuel their own reproductive projects. There are other ways to get your seeds dispersed, such as windborne gliders and whirligigs, and each method has its associated costs and benefits. Heavy, fleshy fruits full of sugar are a high-investment strategy, but they can have a bonanza payoff: the animal not only carries away the seed, but deposits it on a suitable bit of ground wrapped in a large helping of fertilizer. The strategy almost never works—not even once in a thousand tries—but it only has to work once or twice in the lifetime of a plant for it to replace itself on the planet and keep its lineage going. This is a good example of Mother Nature’s stinginess in the final accounting combined with absurd profligacy in the methods. Not one sperm in a billion accomplishes its life mission—thank goodness—but each is designed and equipped as if everything depended on its success. (Sperm are like e-mail spam, so cheap to make and deliver that a vanishingly small return rate is sufficient to underwrite the project.)
Coevolution endorsed the bargain between plant and animal, sharpening our ancestors’ capacity to discriminate sugar by its “sweetness.†That is, evolution provided animals with specific receptor molecules that respond to the concentration of high-energy sugars in anything they taste, and hard-wired these receptor molecules to the seeking machinery, to put it crudely. People generally say that we like some things because they are sweet, but this really puts it backward: it is more accurate to say that some things are sweet (to us) because we like them! (And
Both parties—plants and animals—benefited, and the system improved itself over the eons. What paid for all the design and manufacture (of the initial plant and animal equipment) was the differential reproduction of frugivorous and omnivorous animals and edible-fruit-bearing plants. Not all plants “chose†the edible-fruit-making bargain, but those that did had to make their fruits attractive in order to compete. It all made perfectly good sense, economically; it was a