After lunch, Tertuliano Máximo Afonso, along with most of his colleagues, took part in a meeting called by the headmaster to analyze the ministry's latest proposals for modernizing teaching practices, one of the many thousands of such proposals that make the lives of unfortunate teachers an arduous journey to Mars through an endless rain of threatening asteroids, some of which, all too often, hit their target. When it was his turn to speak, in a tone of voice that the other teachers found oddly indolent and monotonous, he merely repeated an idea that had long ceased to be a novelty and which always provoked a few benevolent smiles around the table as well as the ill-disguised annoyance of the headmaster, In my view, he said, the only important choice to make, the only serious decision to be taken as regards the teaching of history, is whether we should teach it from back to front or, as I believe, from front to back, everything else, while by no means insignificant, depends on that choice, and everyone knows this to be true, however much they may continue to pretend it is not. The effect of this speech was, as always, to elicit a resigned sigh from the headmaster and an exchange of glances and murmurs from the rest of the staff. The mathematics teacher smiled too, but his smile was one of friendly complicity, as if he were saying, You're quite right, none of this deserves to be taken seriously. The slight nod that Tertuliano Máximo Afonso sent back to him across the table meant that he was grateful for the message, but there was something else accompanying the gesture, something that, for lack of a better term, we will call a subgesture, telling him that the episode in the corridor had not yet been entirely forgotten. In other words, while the main gesture appeared to be openly conciliatory, saying, What's done is done, the subgesture hung back, adding, Yes, but not altogether. Meanwhile, it was the next teacher's turn to speak, and while he, unlike Tertuliano Máximo Afonso, discourses eloquently, pertinently, and proficiently, we will take the opportunity to discuss briefly, all too briefly given the complexity of the subject, the question of subgestures, which is, as far as we know, being raised here for the first time. People say, for example, that Tom, Dick, or Harry, in a particular situation, made this, that, or the other gesture, that's what we say, quite simply, as if the this, that, or the other, a gesture expressing doubt, solidarity, or warning, were all of a piece, doubt always prudent, support always unconditional, warning always disinterested, when the whole truth, if we're really interested, if we're not to content ourselves with only the banner headlines of communication, demands that we pay attention to the multiple scintillations of the subgestures that follow behind a gesture like the cosmic dust in the tail of a comet, because, to use a comparison that can be grasped by all ages and intelligences, these subgestures are like the small print in a contract, difficult to decipher, but nonetheless there. Putting aside the modesty that convention and good taste demand, we would not be the least bit surprised if, in the very near future, the study, identification, and classification of subgestures did not become, individually and as a whole, one of the most fertile branches of the science of semiotics in general. Stranger things have happened. The teacher who was speaking has just finished, the headmaster is about to move on to the next person, when Tertuliano Máximo Afonso shoots his right arm up in the air to indicate that he wishes to speak. The headmaster asked if he wished to comment on the points of view just expressed, adding that, if he did, according to the current rules of the meeting, as he doubtless knew, he must wait until everyone had had their say, but Tertuliano Máximo Afonso replied that, no, it wasn't a comment, nor was it to do with his colleague's very pertinent remarks, and that, yes, he knew and had always respected the rules, both those in current use and those fallen into disuse, all he wanted was to ask permission to be excused from the meeting because he had urgent matters to deal with outside of school. This time there was no subgesture, but there was a subtone, a harmonic, shall we say, which reinforced the incipient theory set out above as to the importance we should give to the many variations in communication, both gestural and oral, not just the second variation or the third, but also the fourth and the fifth. In the present case, for example, everyone at the meeting noticed that the subtone emitted by the headmaster expressed a feeling of deep relief underlying his actual words, Yes, of course, feel free. Tertuliano Máximo Afonso said good-bye with a generous wave of the hand, a gesture for the meeting as a whole, a sub-gesture for the headmaster, and left. His car was parked near the school, he was soon inside it, looking steadily at the road ahead, in the direction that would, for the moment, be the only appropriate destination given the events that had taken place since the previous afternoon, the shop where he had rented the video The Race Is to the Swift. He had sketched out a plan in the canteen, where he had lunched alone, had polished it under the protective shield of his colleagues' soporific speeches, and was now face-to-face with the assistant at the video shop, the one who had found this customer's name, Tertuliano, so very amusing and who, after the commercial transaction that will soon take place, will have more than enough reason to reflect upon the coincidence between the strangeness of the name and the extremely peculiar behavior of the person bearing that name. At first, there was no indication that this would happen, Tertuliano Máximo Afonso entered the shop like anyone else, he said good afternoon like anyone else, and, like anyone else, he started slowly perusing the shelves, stopping here and there, putting his head on one side to read the spines of the boxes containing the cassettes, until, finally, he went over to the counter and said, I'd like to buy the video I rented yesterday, I don't know if you remember, Yes, I remember perfectly, it was The Race Is to the Swift, Exactly, well, I'd like to buy it, With pleasure, but, if you don't mind my saying, and I only say this in your own interest, it would be best if you returned the video you rented and bought a new one, because, with use, you see, there's always some deterioration in both image and sound, minimal, it's true, but it does become more obvious over time, No, it's not worth it, said Tertuliano Máximo Afonso, the one I rented is fine for my purposes. The assistant heard with some perplexity the intriguing words for my purposes, it isn't a phrase generally considered necessary to apply to a video, you want a video to watch, that was what it was born for, the reason it was made, and that's all there is to it. The customer's eccentricities would not end there. In the hope of encouraging future transactions, the assistant had decided to treat Tertuliano Máximo Afonso with the most lavish display of appreciation and commercial consideration since the days of the Phoenicians, I'll deduct the rental price, he said, and as he was performing this subtraction, he heard the customer ask, Have you, by any chance, got any films by the same production company, Do you mean by the same director, asked the assistant cautiously, No, no, I mean the same production company, it's the production company I'm interested in, not the director, Forgive me, but in all my years in the business, no customer has ever asked me that, they ask for films by title, often by the name of a particular actor, and only very rarely does any one ask me about a director, but production companies, never, Let's just say I belong to a very select group of customers, So it would seem, Senhor Máximo Afonso, muttered the assistant, after a rapid glance at the customer's card. He felt stunned, confused, but pleased too by the sudden, happy inspiration that had prompted him to address the client by his surnames, which, since these could also be used as given names, might, from then on, manage to drive into the shadows of his memory the authentic name, the real name that had once, alas, made him feel like laughing. He had forgotten that he had neglected to reply to the customer as to whether he had in his shop other films by the same production company, Tertuliano Máximo Afonso had to repeat the question, adding an explanation that he hoped would correct the reputation for eccentricity he had clearly acquired in that establishment, The reason I'm interested in seeing other films by the same production company is that I'm currently working on a fairly advanced draft of a study of the tendencies, inclinations, intentions, and messages, explicit, implicit, and subliminal, in short, the ideological signals disseminated among its consumers, step by step, yard by yard, frame by frame, by a particular film-production company, always discounting, of course, the actual degree of awareness with which the company does so. As Tertuliano Máximo Afonso had developed his discourse, the assistant had opened his eyes wider and wider in pure astonishment and pure amazement, utterly won over by a customer who not only knew what he wanted but could give credible reasons for wanting it, something very rare indeed in commerce and, more particularly, in video-rental shops. It must be said, however, that the pure astonishment and pure amazement evident on the assistant's rapt face was tainted by the unpleasant stain of base commercial interest, the simultaneous thought that, since the production company in question was one of the most active and one of the oldest in the business, this customer, whom I must remember always to address as Senhor Máximo Afonso, will end up by depositing a fair bit of money in the cash register when he finishes that work, study, essay, or whatever it is. Of course, one had to bear in mind that not all the films were available on video, but, even so, it was a promising deal, worth pursuing, Might I suggest, said the assistant, recovered now from his initial surprise, that we ask the production company for a list of all their films, Yes, possibly, said Tertuliano Máximo Afonso, but that isn't the most urgent thing at the moment, besides, I probably won't need to see every film they've produced, so we'll begin with what you have here, and then, depending on the results and conclusions reached, I'll decide what to do next. The assistant's hopes suddenly shriveled, the balloon was still on the ground and it already seemed to be losing gas. This, though, is precisely the kind of problem that besets small businesses, but just because the donkey kicked doesn't mean he'll break his leg, and if you haven't managed to get rich in twenty-four months, perhaps you'll make it if you work for twenty-four years. With his moral armor more or less restored thanks to the curative properties of these little nuggets of patience and resignation, the assistant announced as he came out from behind the counter and walked toward the shelves, Well, I'll just go and see what we've got, to which Tertuliano Máximo Afonso replied, If you do have any, then five or six will be enough to start with, just so that I can get down to work tonight, Six videos is equivalent to about nine hours' worth of viewing, the assistant remarked, it will be a long evening. This time Tertuliano Máximo Afonso did not reply, he was looking at a poster advertising what must have been a very recent film by the same production company, called The Goddess of the Stage. The names of the principal actors were written in different-sized fonts and were arranged on the poster in accordance with the greater or lesser importance of their place in the national cinematic firmament. The name of the actor who played the role of the hotel receptionist in The Race Is to the Swift would clearly not be there. The assistant returned from his explorations, bringing a pile of six videos, which he placed on the counter, We've got more, but you did say you only wanted five or six, That's fine, I'll come by tomorrow or the day after to pick up any others you find, Should I order those we don't already have, asked the assistant, in an attempt to rekindle dying hopes, Let's start with what we have here and then see. There was no point insisting, the customer really did know what he wanted. In his head, the assistant multiplied by six the individual prices of the videos, he belonged to the old school, to the age before pocket calculators, when these did not even exist in people's dreams, and said a number. Tertuliano Máximo Afonso corrected him, That's the sale price of the videos not the rental price, Oh, since you bought the other one, I assumed you'd want to buy these too, said the assistant by way of explanation, Yes, I might buy some or even all of them eventually, but first I have to see them, to view them, I think that's the right word, to find out if they have what I'm looking for. Overwhelmed by the customer's irrefutable logic, the assistant made a rapid recalculation and slipped the videos into a plastic bag. Tertuliano Máximo Afonso paid, said good afternoon, see you tomorrow, and left. Whoever named you Tertuliano knew what he was doing, muttered the frustrated vendor.