It is sometimes argued that Urban’s original plan had been for a limited expedition to assist Alexius I and press on to the Holy Sepulchre rather in the fashion of Gregory VII’s embryonic scheme of 1074, and that it was only the astonishing response to his call that forced him to change his rhetoric and policy. This underestimates the grandeur of his scheme. His tour of France was extensive and exhausting. At Clermont in late November and again at Tours in March, the sixty-year-old pope preached in the open air. His schedule was punishing, with the travelling followed by regular public appearances at long-winded liturgical ceremonies even without preaching. He presided over three major church councils, at Tours (March 1096) and Nîmes (July 1096) as well as Clermont. The vigour and geographic embrace of Urban’s preaching argues against modest recruitment plans; his role in local consecrations of altars and the like, the ease of passage through different provinces and lordships and the orderly crowds of notables assembled reflected careful premeditation. Despite the attempts of apologists to imply otherwise, enthusiastic crowds were not gathered by chance in the early weeks of Urban’s tour. On Christmas Day 1095 at Limoges he attended three separate services, progressing between them in full regalia. Within the week he had rededicated the cathedral and the chief local shrine of St Martial. Only then did he preach about Jerusalem.39
His visit to Poitiers coincided with the feast of that city’s patron saint, St Hilary (13 January). At Angers (January 1096) and at Tours and Marmoutier (March), his preaching was linked to local ceremonies or assemblies that were far from haphazard and probably long planned (dedications of churches, translations of bodies of local dignitaries, church councils, etc.). The liturgical theatricality, emphasized by regular processions in full ceremonial finery, was not staged at random. His successor Paschal II noted Urban’s attention to towns (Urban’s own preaching seems to have been highly effective. From the admittedly partial and limited evidence of charters between recruits and monasteries, it has been observed that a ‘high proportion’ of noble recruits came from areas Urban visited or within a couple of days’ ride from his itinerary. His preaching impressed eyewitnesses, and he had an advantage that Gregory VII lacked, in that he himself came from precisely the arms-bearing aristocratic milieu of the French nobility that he sought to exploit, as did his chosen legate, Bishop Adhemar of Le Puy, a nobleman reputed as an excellent horseman.40
Like many contemporary bishops, Adhemar was evidently almost as at home on a battlefield as in a cathedral, some of his colleagues even donning armour (like Odo, bishop of Bayeux at the battle of Hastings as depicted in the Bayeux Tapestry) and wielding maces in deference to the canon law prohibition on clergy spilling blood, a ban that apparently did not include crushing and bruising.