Vries, Jan de. European Urbanization 1500–1800. Cambridge, MA: Harvard University Press, 1984.
Wagner, Marie-France. «L’Éblouissement de Paris: promenades urbaines et urbanité dans les comédies de Corneille». Papers on French Seventeenth-Century Literature 25:48 (1998): 129–44.
Walsh, Claire. «Shop Design and the Display of Goods in Eighteenth-Century London». Journal of Design History. 8, no. 3 (1995): 157–76.
Wilhelm, Jacques. «La Galerie de l’Hôtel de Bretonvilliers». Bulletin de la Société de l’Histoire de l’Art Frangais. 1956: 137–50.
Williams, Raymond. «Advertising: The Magic System». Problems in Materialism and Culture. London: Verso, 1980: 170–95.
–. Keywords: A Vocabulary of Culture and Society. 1983. New York: Oxford University Press, 1985.
Wilson (or Vulson) de La Colombière, Marc. Le Vrai theatre d’honneur et de chevalerie. Paris: Augustin Courbé, 1648.
Wolfe, Michael. Walled Towns and the Shaping of France: From the Medieval to the Early Modern Era. New York: Palgrave Macmillan, 2008.
Zanon, Antonio. Dell’Agricoltura, dell’arti, e del commercio il quanto unite contribuiscono alla felicitâ deglistati. 4 vols. Venice: Appresso Modesto Fenzo, 1763–64.
Ziskin, Rochelle. The Place Vendôme. New York: Cambridge University Press, 1999.