But Lorenzo’s troubles are only beginning. The next two years will constitute the great formative crisis of his life. Not only have the fortunes of his bank plummeted, not only have his brother and one of his few efficient business associates been killed, but now the pope excommunicates him and everybody who defends him. Sixtus “fills all Italy,” all Europe, with letters aimed at destroying Lorenzo’s reputation and denying him support. Then the Papal States and Naples declare war on Florence and move rapidly on the offensive. Only Lorenzo is our enemy, they announce, willing the Florentine people to ditch their leader. But such tactics rarely work. Especially after a failed assassination attempt in church.
If life hasn’t prepared Lorenzo to run the family bank, there is probably no one in Italy better trained for a propaganda war. His letters to other heads of state are endless, intimate, and persuasive. This man was brought up on begging letters. Nothing comes more naturally. And he has a remarkable facility with words. In particular, Louis XI of France is encouraged to renew Angevin claims to the crown of Naples. Milan and Venice are called on to stop arguing with each other and send troops. Back home, Sandro Botticelli is employed to fresco the spectacle of the hanged conspirators — not
Meantime, the brilliant poet and personal friend of Lorenzo’s, as well as tutor of his children, Angelo Poliziano, is given the task of writing the official version of the conspiracy, portraying the Pazzi and their accomplices in the worst possible light. The model he adopts is Sallust, the same text that the assassins of Sforza had been reading, except that here the conspirators are not given the role of brave republicans and friends of the poor. They are ignorant, selfish, cruel, grasping. Advantage is taken of the printing press, newly arrived in Italy, to have this travesty distributed as widely as possible. Even today, nothing is more swiftly published than the expedient lie. One way or another, Lorenzo will convince the Florentines.
But if the propaganda war is going well at home, the real conflict is another matter. The invading troops advance into Tuscany with relative ease. Clearly, this is not a moment for restructuring the Medici bank, or thinking about the crazy policies that have brought it to its knees. All the company’s assets in Rome and Naples have been confiscated, their staff expelled. There is scarcely a branch producing profits. Yet, for Lorenzo, getting hold of money was never easier. Since his father’s cousin, Pierfrancesco de’ Medici, the bank’s second largest shareholder, died in 1476, and since his surviving heirs, Lorenzo and Giovanni, are only fifteen and eleven,