Мегатренды. Как предсказывать грядущие тенденции и видеть то, что упускают другие

206. Yvon Chouinard, «The Next Hundred Years», presented at the Design of Prosperity 09, University of Boras, November 2, 1995.

207. Footprint Chronicles, n.d., https://www.patagonia.com/footprint.html.

208. Emily Stifler Wolfe, «Patagonia Founder Yvon Chouinard Is in Business to Save the Earth. – Not Wall Street», Esquire, April 24, 2019.

209. Lindsay Blakely, «Patagonia’s Unapologetically Political Strategy and the Massive Business It Has Built», Inc., November 30, 2018.

210. Aryn Baker, «Blood Diamonds», Time, n.d. https://time.com/blood-diamonds/.

211. Katherine Zeratsky, «What Is High-Fructose Corn Syrup? What Are the Health Concerns?», Mayo Clinic, n.d.

212. «CosmEthics Unveils the Truth behind Beauty Products», Helsinki Smart Region, n.d.

213. Andrei Cherny, «Meet AIM: The Aspiration Impact Measurement», Aspiration (blog), April 26, 2018.

214. Adele Peters, «This Credit Car Won’t Let You Buy Anything Else after You’ve Hit Your Annual Carbon Limit», Fast Company, May 6, 2019.

215. Melanie Curtin, «Seventy-Three Percent of Millennials Are Willing to Spend More Money on This One Type of Product», Inc., March 20, 2018.

216. «Greta Thunberg, whose silent protests», Masha Gessen, «The Fifteen-Year-Old Climate Activist Who Is Demanding a New Kind of Politics», New Yorker, October 2, 2018.

217. Dan Tynan, «Why Brands Are under Increasing Pressure to Be Transparent about What They Believe In», AdWeek, April 15, 2018.

218. Brenna Houck, «How the Plastic Straw Ban Became the Biggest Trend of 2018», Eater, December 27, 2018.

219. Emily Chasan, «Global Sustai nable Investments Rise 34 Percent Investments Rise to $30.7 Million», bloomberg.com, April 1, 2019.

220. «Millennials Drive Growth in Sustainable Investing», Morgan Stanley, August 7, 2017.

221. Nathan Bomey, «How Quitting Tobacco Reshaped CVS: Q&A with CEO Larry Merlo», USA Today, September 3, 2019.

222. См. https://www.lego.com/en-us/aboutus/news-room/2018/march/pfp.

223. Oliver Franklin-Watts, «Stella McCartney Is on a Quest to Save You from the Fashion Industry», Wired, December 6, 2018.

224. Amy Feldman, «Stony Creek Colors Is Convincing Tobacco Farmers to Grow Indigo, Building a Business on Natural Dyes», Forbes, August 17, 2017.

225. Michel Martin and Amanda Morris, «An Engineering Wunderkind’s Ocean Plastics Cleanup Device Hits a Setback», npr.com, January 5, 2019.

226. Tony Schwartz, «Companies that Practice ‘Conscious Capitalism’ Perform 10x Better», Harvard Business Review, April 4, 2013.

227. Элиза и Пареш Шах выпустят в ближайшее время книгу Lifter, а также они являются партнерами автора данной книги в проекте Non-Obvious Company.

228. Tony Schwartz, «Companies that Practice ‘Conscious Capitalism’ Perform 10x Better», Harvard Business Review, April 4, 2013.

229. P. Drucker, The Practice of Management, New York: Harper & Row. 1954.

230. Video, producer Aubrey Patti, «Why Some Cities Are Banning Facial Recognition Technology», WIRED, August 8, 2019.

231. Daniel Zeichner, «The big data explosion sets us profound challenges – how can we keep up?», The Guardian, July 2, 2016.

232. Alex Konrad, «How Farmers Business Network Plans To Disrupt Big Agra, One Farm At A Time», Forbes, March 7, 2017.

233. Steven Melendez, «How Figure 1, The 'Instagram For Doctors' App, Plans To Introduce AI», FastCompany, June 14, 2017.

234. The GovLab Index, GovLab.com.

235. Vanessa Romo, «Facebook Removed Nearly 3.4 Billion Fake Accounts In 6 Months», npr.com, May 23, 2019.

236. Lauren Johnson, «When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10 %», AdWeek, March 1, 2018.

237. Jessica Contrera, «13, right now», The Washington Post, May 25, 2016.

238. MIX, «Instagram is hiding likes in 6 more countries, so you can post like no one’s watching», thenextweb.com, July 18, 2019.

239. Alicia Phaneuf, «Latest trends in medical monitoring devices and wearable health technology», Business Insider, July 19, 2019.

240. Fred N. Pelzman, MD., «Doctors and patients are drowning in data. What can be done about it?», KevinMD.com, December 30, 2017.

241. Shu-Ching Jean Chen, «Chinese Giant Ping An Looks Beyond Insurance To A Fintech Future», Forbes, June 6, 2017.

242. Will Rinehart, «The Law & Economics of 'Owning Your Data'». American Action Forum, April 18, 2018.

243. Alexandra Ma, «China has started ranking citizens with a creepy ‘social credit’ system – here’s what you can do wrong, and the embarrassing, demeaning ways they can punish you», Business Insider, October 29, 2018.

244. Louise Matsakis, «How the West Got China’s Social Credit System Wrong», WIRED, July 29, 2019.

245. Megan Molteni, «The Chatbot Therapist Will See You Now», Wired, June 7, 2017.

246. Diana Kwon, «Can Facebook’s Machine-Learning Algorithms Accurately Predict Suicide?», Scientific American, March 8, 2017.

247. Dirk Hanson, «Can Gambling Machines Prevent Addiction?» Scientific American, November 1, 2013.

248. От англ. inside – внутри и able – мочь, уметь, быть способным (Прим. ред.).