My life

Not long after I got home, Mother got married to Dick Kelley, a food broker she had known for years and had been seeing for a while. She had been single for more than seven years, and I was happy for her. Dick was a big, attractive guy who loved the races as much as she did. He also loved to travel and did a lot of it. He would take Mother all over the world. Thanks to Dick, she went to Las Vegas often but also got to Africa before I did. The Reverend John Miles married them in a sweet ceremony at Marge and Bill Mitchell’s place on Lake Hamilton, which ended with Roger singing Billy Joel’s “Just the Way You Are.” I would come to love Dick Kelley and grow ever more grateful for the happiness he brought Mother, and me. He would become one of my favorite golf companions. Well into his eighties, when he played his handicap and I played mine, he beat me more than half the time. In January 1982, golf was the last thing on my mind; it was time to start the campaign. Betsey had taken to Arkansas like a duck to water and had done a great job putting together an organization of my old supporters and new people who were disenchanted with Governor White. Our first big decision was how to begin. Dick Morris suggested that before I made a formal announcement I should go on television to acknowledge the mistakes that led to my defeat and ask for another chance. It was a risky idea, but the whole idea of running just two years after I had lost was risky. If I lost again, there would be no more comebacks, at least not for a long time.

We cut the ad in New York at Tony Schwartz’s studio. I thought the only way it would work was if it contained both an honest acknowledgment of my past mistakes and the promise of the kind of positive leadership that had attracted popular support the first time I ran. The ad aired without prior notice on February 8. My face filled the screen as I told the voters that since my defeat I had traveled the state talking with thousands of Arkansans; that they had told me I’d done some good things but made big mistakes, including raising the car-tag fees; and that our roads needed the money but I was wrong to raise it in a way that hurt so many people. I then said that when I was growing up, “my daddy never had to whip me twice for the same thing”; that the state needed leadership in education and economic development, areas in which I had done a good job; and that if they’d give me another chance, I’d be a governor who had learned from defeat that “you can’t lead without listening.”

The ad generated a lot of conversation and seemed at least to have opened the minds of enough voters to give me a chance. On February 27, Chelsea’s birthday, I made my official announcement. Hillary gave me a picture of the three of us at the event, with the inscription “Chelsea’s second birthday, Bill’s second chance.”

I promised to focus on the three issues I thought were most important to the state’s future: improving education, bringing in more jobs, and holding down utility rates. These were also the issues on which Governor White was most vulnerable. He had cut the car-tag fees $16 million, while his Public Service Commission had approved $227 million in rate increases for Arkansas Power and Light, hurting both consumers and businesses. The down economy had cost us a lot of jobs, and state revenue was too meager to allow anything to be done for education.