Не очевидно

http://techcrunch.com/­2014/­05/­30/­headspace-releases-new-version-­of-its-meditation-platform/.

http://www.theguardian.com/­guardian-masterclasses/­2014/­dec/­23/­an-introduction-to-­mindfulness-for-professionals.

https://hbr.org/­2014/­12/­mindfulness-mitigates-biases-you-may-not-know-you-have.

http://www.theguardian.com/­sustainable-business/­google-meditation-mindfulness-technology.

http://www.newrepublic.com/­article/­120669/­2014-year-mindfulness-religion-rich.

http://www.mindful.org/­wp-content/­uploads/­Mindful_­freemium.pdf.

http://espn.go.com/­nfl/­story/­_/­id/­9581925/­seattle-seahawks-use-unusual-techniques-practice-espn-magazine.

http://siyli.org/­programs/.

http://www.ibisworld.com/­industry/­pilates-yoga-studios.html.

http://www.npr.org/­2012/­01/­03/­144627631/­facebooks-bejar-takes-on-­compassion-challenge.

http://www.nytimes.com/­2014/­10/­23/­fashion/­Facebook-Arturo-Bejar­-Creating-Empathy-Among-Cyberbullying.html­?_r=0.

https://www.headspace.com/­how-it-works.

http://mariashriver.com/­blog/­2013/­11/­how-i-did-it-ingrid-sanders-founder-ceo-popexpert-daniel-jenks/.

http://mindfulnessinschools.org/.

Глава 7

http://www.toms.com/­corporate-responsibility.

http://www.conversantip.com/­blog/­is-tesla-giving-up-its-patents-nope-elon-musk-is-offering-a-cross-license/.

http://www.teslamotors.com/­blog/­all-our-patent-are-belong-you.

http://www.businessweek.com/­articles/­2014-06-12/­why-elon-musk-just-opened-teslas-patents-to-his-biggest-rivals.

http://www.cnbc.com/­id/­101701887#.

https://www.youtube.com/­watch?v=ts_4vOUDImE.

http://www.businessweek.com/­stories/­2006-05-07/­suns-big-open-source-bet.

http://www.nielsen.com/­content/­corporate/­us/­en/­insights/­news/­2014/­it-pays-to-be-green-corporate-social-responsibility-meets-the-bottom-line.html.

http://www.accenture.com/­SiteCollectionDocuments/­PDF/­Accenture-Consumer-Study-Marketing-Mattering.pdf.

http://insights.fb.com/­2014/­11/­18/­a-favorite-place-to-hang-out/.

http://www.cvshealth.com/­research-insights/­health-topics/­this-is-the-right-thing-to-do.

Глава 8

http://www.businessinsider.com/­reverse-showrooming-bricks-and-mortar-retailers-fight-back-2-2014-2.

http://www.hemispheresmagazine.com/­2014/­03/­01/­red-carpet-retail/.

https://hbr.org/­product/­how-pinterest-puts-people-in-stores/­an/­F1307Z-PDF-ENG.

http://www.entrepreneur.com/­article/­239690.

http://www.wsj.com/­articles/­SB100014240­527023045877­04577334370670243032.

http://adage.com/­article/­digitalnext/­retailers-showrooming-a-bad-thing/­292167/.

http://bits.blogs.nytimes.com/­2013/­02/­27/­more-retailers-at-risk-of-amazon-showrooming/­?_r=0.

http://www.huffingtonpost.com/­jon-bird/­embracing-showrooming_b_5999302.html.

http://www.geekwire.com/­2014/­walmart-com-chief-neil-ashe-says-showrooming-longer-dirty-word/.

http://www.crmbuyer.com/­story/­81323.html.

http://www.inc.com/­rhett-power/­drones-augmented-reality-no-lines-a-glimpse-into-the-future-of-retail.html.

http://www.emarketer.com/­Article/­Retailers-Look-Merge-Offline-Online-Shopping-Experiences-2014/­1010812.

http://www.mechtron.com/­blog/­sell-the-retail-experience/.

http://www.fastcocreate.com/­3037575/­how-4-retailers-are-using-digital-and-mobile-to-create-a-more-seamless-shopping-experience.

https://hbr.org/­2014/­09/­digital-physical-mashups/­ar/­1.

http://www.adweek.com/­news/­technology/­meet-7-brands-are-building-future-digital-retail-through-innovation-labs-161470.

http://www-935.ibm.com/­services/­us/­gbs/­thoughtleadership/­greaterexpectations/.

http://thisisstory.com/­stories/­styletech/.

http://www.wired.com/­2014/­11/­ebays-plan-reinvent-retail-shopping-magic-mirrors/.

http://thecreatorsproject.vice.com/­blog/­tescos-using-virtual-reality-goggles-to-possibly-allow-people-to-buy-groceries-from-bed.

http://gajitz.com/­worlds-first-virtual-grocery-store-now-open-in-south-korea/.

http://www.samsung.com/­us/­galaxy-experience/­#Home.

http://www.psfk.com/­2014/­09/­story-style-tech-pop-up-store.html.

http://www.customerexperiencereport.com/­expert-edge/­omnichannel-changing-retail-experience-forever/.

Глава 9

http://adage.com/­article/­cmo-strategy/­end-marketing-procter-gamble/­293918/.

http://adage.com/­article/­cmo-strategy/­call-cmo-marketers-job-evolved-title/­245189/.

http://blogs.wsj.com/­accelerators/­2014/­06/­03/­jessica-livingston-why-startups-need-to-focus-on-sales-not-marketing/.

http://www.foundersspace.com/­marketing-pr/­how-to-not-waste-millions-on-your-startup%E2%80%99s-marketing/.

http://www.marketing-interactive.com/­features/­rethinking-the-cmo/.

http://digiday.com/­brands/­x1-shiv-singh-the-well-rounded-marketer/.

https://www.spencerstuart.com/­research-and-insight/­tomorrows-cmo-chief-magic-or-logic-officer-highlights.

http://www.economistgroup.com/­leanback/­the-next-big-thing/­big-rethink-closing-david-rogers-columbia/.

http://www.russellreynolds.com/­content/­confronting-cmo-succession-gap-five-key-findings-improving-readiness-and-retention-future-ma.

http://www.thedrum.com/­news/­2012/­04/­25/­marketing-dead-says-saatchi-saatchi-ceo.