terrestrial
/ta'restrial/ adjective (used about television and broadcasting systems) operating on earth rather than from a satellite: terrestrial TV stationsthe activity of trying or using sth in order to find sth out, see if it works, etc: The product is still in testing and won't be available till next year, о The project is undergoing testing, о Consumer testing has shown that people like their washing to smell clean.
О consumer/market testing ♦ to carry out/do/ undertake testing
'test .market
noun [c] (Marketing) an area, a country, etc. where a product is sold in order to test it before it is sold in other places: They ran television ads in two test markets to see if this was an appropriate way to advertise the product, о several test-market cities ►'test-market verb [+ obj]: The product is still being test-marketed. 'test .marketing [u]: Test marketing revealed that the product was too expensive.'test run
noun [C] (Marketing) an occasion when a product is tested: We gave the software packages a test run.to give sth/conduct/do a test run
tethered
/'tedad; AmE -dard/ adjective attached to sth: a keyboard tethered to a handheld computer by a cable о (figurative) I couldn't do a job where I'm tethered to (= always working at) a computer.TEU /,ti: i: 'ju:/ abbr
\Transport) twenty-foot equivalent unit
(used as a countable noun)a standard container for transporting goods that is approximately six metres long
text
/tekst/ noun, verbnoun
[u] the words of a book, web page, etc., not the pictures, notes, etc: The success of an ad may depend on how the text and the graphics are laid out.
1000 nmj You say a, one, two, etc. thousand without a final's' on 'thousand'. Thousands (of...) can be used if there is no number or quantity before it. A plural verb is used unless the number refers to an amount of money, when a singular verb is used: ten thousand dollars
о One thousand jobs have been cut. о Thousands of jobs have been cut. о Twenty thousand dollars has been withdrawn from the account.thrash
/0raJY verb ВПЗЗ .thrash sth 'out to discuss a situation or problem thoroughly in order to decide sth: The details have not been thrashed out yet..three-'way
adjective [only before noun] involving three people, groups, processes or directions: a three-way bidding war for the grocery chainО a three-way battle/deal/merger/partnership
threshold
/'Orejhauld; AmE-hould/ noun [C] (Accounting)Л the level at which sth starts to happen, change or have an effect: Assets had fallen below a key threshold, о Students will only pay back the loan once they have reached a particular pay threshold. О a pay/salary/wage threshold 2 = tax threshold
'threshold
ef.fectnoun [usually sing.] Л (Marketing) the way in which advertising for a product has to reach a particular level before sales begin to increase{Stock Exchange)
(
also 'ticker-tape ma,chine, 'tape ma,chine) amachine that prints data on a strip of paper, especially information about prices of shares on a stock market; an electronic device that shows information of this type: 5
million shares went through the stock exchange ticker late on Wednesday, о a news ticker