Writing for Lyle Kenyon Engle’s book mill Book Creations, Lory delivered the eleven-installment men’s adventure series
Martin, George R. R. (born 1948)
Before
Manor Books (founded 1972)
One of the original giants of the true-confession magazine market, Macfadden Communications bought Hillman Publications in 1961 and begrudgingly absorbed its paperback publishing arm, which it then sold as Manor Books in 1972. Manor published cheap paperbacks, men’s adventure, and paranormal gothics until ceasing operations in 1981.
Matheson, Richard (1926–2013)
A more prolific and pulpier Ray Bradbury, Matheson is one of the cornerstones of twentieth-century American horror, with twenty-seven novels and more than one hundred short stories to his credit. He wrote teleplays for all the essentials—
Monteleone, Thomas F. (born 1946)
A chance encounter led to Monteleone and Charles L. Grant signing on as two of future super-agent Kirby McCauley’s first clients. Monteleone wrote a fistful of sci-fi paperback originals in the ’70s before turning to horror (at Grant’s prodding) in the ’80s. His nutty but effective genre mash-ups—particularly 1984’s
Morrell, David (born 1943)
This Canadian novelist rocketed to attention with his debut
New American Library (founded 1948)
Established during the post–World War II paperback boom, NAL started as American Penguin but was bought and rebranded after Penguin gave up on the American market. Considered the intellectual publishing house, it nonetheless made a mint on Mickey Spillane’s Mike Hammer novels and turned James Bond into a literary franchise. In 1987 NAL merged with Penguin, and as of 2016 they only publish nonfiction under the merged Penguin Random House. Their imprints included Signet and Onyx.
New English Library (founded 1961)
When the Times Mirror Company of Los Angeles acquired NAL in 1960, they merged British paperback houses Ace and Four Square to form NEL. When Gareth Powell became managing director in 1964, they hit overdrive, pumping out pulpy books aimed at teenagers looking for cheap kicks. NEL milked the horror craze and teen market hard (their eighteen-volume Skinheads series ran from 1970 to 1980) with beautifully lurid covers. In 1981, they were sold to Hodder & Stoughton and became that publisher’s mass-market imprint until being discontinued in 2004.
Paperjacks (founded 1971)