Читаем Позитивные изменения. Том 2, № 1 (2022). Positive changes. Volume 2, Issue 1 (2022) полностью

Позитивные изменения. Том 2, № 1 (2022). Positive changes. Volume 2, Issue 1 (2022)

PureWater household non-chemicals contain more than 97 % naturally derived ingredients, all products are eco-friendly and degrade in the environment >78 % in 28 days.

PureWater detergents contain no palm oil-based ingredients — our goal is to preserve the planet's biodiversity. Our range includes products for both laundry and general housekeeping. Thanks to their composition they are safe for septic tanks and ideal for country houses.

SOLUTIONS USED

Collaboration with the Worldwildlife Fund (2018–2020) on a programme to direct 3 % of funds from the sale of Pure Water household chemicals to the "Adopt an Animal” programme — to restore the snow leopard population in the Russian Federation. We have implemented the ISO14001 environmental management system — each year we reduce the negative environmental impact of our production and office operations.

STEPS TAKEN LAST YEAR

We create equal opportunities for people, which is why 10 % of our working places are reserved for people in difficult circumstances. The Company has a Corporate and Social Code to support employees. We allocate up to 10 % of our funds to charities and foundations we work with. Employee training at hiring and quarterly training aimed at clarifying the company's environmental policy and sustainability goals for the next three years (adherence to standards within the company). Conducting training events on greening their own lives for employees, with the aim of improving the environmental culture and health of employees. Corporate eco/health/social events for employees are held 4 times a year (Eco-races, Vyatka River Bank cleanup, Best Environmentalists of the Year Awards, Donor Day or Eco Debt Day, Second Life of Things).

SOCIO-ECONOMIC IMPACT

Produce household non-chemicals that keep people healthy, including those with atopic dermatitis, allergies and asthma.

Golubino

Cultural Landscape Park

https://clck.ru/eBYEs

"Golubino" Park is a place where comfortable conditions have been created for year-round recreation for guests wishing to explore the unique history and heritage of the Russian North and see the beauty of nature: canyons, winding rivers, waterfalls and karst caves. We offer cosy hotel rooms, a restaurant with northern cuisine, organization of excursions and transfers. By employing local people and creating attraction for the depressed area, we promote sustainable tourism where we carefully balance the interests of locals and visitors to the area, thus creating an interesting future.

PROBLEM TO SOLVE

Preservation of natural and cultural heritage of the Russian North.

ACHIEVEMENTS AND AWARDS

"Golubino” Park has won in three categories of the All-Russian project "OPEN YOUR RUSSIA”. Agency for Strategic Initiatives.

• The tours "Get to know the Russian North” and "Zapovednaya Chud” were among 30 winning itineraries selected by the competition committee chaired by the Deputy Chairman of the Russian Government, Dmitry Chernyshenko.

• The "Zapovednaya Chud” tour is among 10 itineraries recommended by the Federal Agency for Tourism (Rostourism) to apply for the "National Brand Route status”.

• The "Northern Canyons” tour was among the 10 winning itineraries in the nominations from the project partners. We were selected by Renaissance Insurance in the "Conquer the Four Elements category”.

RESOURCES RAISED IN 2021

Grant in the form of a subsidy to support public and entrepreneurial initiatives aimed at developing domestic and inbound tourism from the Federal Agency for Tourism — 3 million rubles.

STEPS TAKEN LAST YEAR

Deer Festival — an inter-regional event in support of indigenous minorities of the North (1500 participants) was held on March 08, 2021.

DIRECT RESULTS FOR 2021

Tourist flow: 18.5 thousand people.

SOCIAL EFFECTS ACHIEVED IN 2021

The project of author tours from local residents "It depends on me”, which allows solving social problems in small territories.

SOCIO-ECONOMIC IMPACT

LLC "Golubino” is an investment donor of the territory, a rare business in the area, which works to attract external financial flow. The park, using the funds of the investor and its own funds, is primarily developing the infrastructure, which is used not only by the visitors of the territory, but also by the locals.