Позитивные изменения. Том 2, № 3 (2022). Positive changes. Volume 2, Issue 3 (2022)

• Increase in the proportion of recurring clients and those who systematically improve their health through STARFISH programs;

• Involving two or more family members in the recovery process;

• Hydrotherapy and improving the quality of life for children with disabilities;

• Elaboration and expansion of the range of wellness services provided based on requests from STARFISH visitors;

• Implementation of 10+ personal projects by STARFISH employees as a motivation and personal development tool;

• A corporate culture has been established as a tool for providing quality services;

• 95 % of all STARFISH employees continue working at the Aqua Club since it opened;

• Adult family members, on average, spend three times as much time with their children by attending STARFISH training sessions together and participating in Aqua Club activities;

• More than 40 families with children with disabilities have been integrated into a friendly society and have become more confident.

SOCIAL EFFECTS ACHIEVED IN 2021

• Continuing localization of the services from a major district to a single administrative unit and nearby areas;

• The target audience regularly participates in volunteer work and activities;

• Adults and children participate in holiday, sports and volunteer activities;

• Traditions of family sports wellness transition into family partnerships;

• Absence of staff turnover in the Aqua Club;

• Expanding the range of competencies of the coaching staff;

• Increasing the number of children taking swimming lessons in the Moscow region;

• 100 % of pregnant women who underwent wellness programs at STARFISH gave birth without complications;

• 95 % of parents who had previously practiced at STARFISH brought their babies as young as 1 month old for infant swimming;

• Over the past 6 months, Aqua Club held three large district festivals, two city family festivals, sports races and open water swims;

• Adults are spending more time together with their children;

• The “Aqua Club Next Door” concept reduces and/or eliminates the costs of traveling to the Aqua Club, babysitting and psychological assistance;

• Helping children with disabilities and their families find productive and effective forms of rehabilitation and habilitation.

SOCIAL AND ECONOMIC IMPACT

Development of STARFISH chain under “Aqua Club Next Door” concept contributes to qualitative changes in the urban infrastructure, significantly improves public health, increases life expectancy, reduces the cost of medical care for a family.

FINANCIAL SUSTAINABILITY MODEL

The Aqua Club receives 85 % of its income from individual swimming lessons for infants, children, teenagers, adults, pregnant women and people with disabilities.

15 % comes from other wellness programs: EMS training, TRX training, myofascial release, aqua jet, Alekseev Shower and wellness massage.

BabyApp. A Mobile App for Parents With Children Aged 0–2

https://first.school/

BabyApp mobile app produces a personalized development program for your child based on the results of a diagnostic checklist. BabyApp contains training courses and marathons on parenting, articles and tips of the day to reduce parental anxiety.

PROBLEM ADDRESSED

There are about 3 million children aged 0 to 2 in Russia. Many parents are concerned about pediatric emergency care, massage, sleep, complementary feeding, and other issues. However, they do not have enough information about the benefits of early development. As a result, they are left alone with their questions and concerns. Often parents confuse early development with early learning of a particular skill, believing that this should be done by a specialist. Pediatricians, who communicate most with young parents, have no feasible opportunity to explain to moms during an appointment what early childhood development really is. BabyApp popularizes the idea of early development and helps produce an individual development program for each child.

METHODS USED TO ADDRESS THE PROBLEM

1. Developed the “First.School Methodology”, supporting harmonious development of all mental spheres of neurotypical children aged 0 to 2 years.

2. Produced 18 diagnostic checklists that parents fill out to create a personalized program of lessons with their child.

3. Created 1,800+ fun developmental exercises, with videos and text instructions for parents.

4. Filmed and edited 17 courses and marathons answering parents’ most frequent questions. All courses are concise and applied. 5 to 15 minutes a day is enough to master the material of interest.

5. Wrote 400+ articles answering parents’ questions.

6. Formulated 731 emotional support tips for moms.

7. Conducted 50+ webinars and live broadcasts at the request of users.

8. Created platforms for communication between parents and psychologists in social media.

ACCOMPLISHMENTS AND AWARDS