Психология массовых коммуникаций

School of hard knocks. (1992, October 12). Time, 31–32.

Schooler, C., Chaffee, S. H., Flora, J. A., Roser. C. (1998). Health campaign channels: Tradeoffs among reach, specificity, and impact. Human Communication Research, 24, 410–432.

Schooler, C., Flora, J. A., Farquhar, J. W. (1993). Moving toward synergy: Media supplementation in the Stanford five-city project. Communication Research, 20, 587–610.

Schuman, H., Presser, S. (1981). Questions and answers in attitude surveys: Experiments on question form, wording, and context. New York: Academic Press. Schwartz, T. (1981). Afe: The second god. New York: Random House.

Seefeldt, C. (1977). Young and old together. Children Today, 6(1), 22.

Seggar. J. F., Hafen, J., Hannonen-Gladden. H. (1981). Television's portrayal of minorities and women in drama and comedy drama, 1971–1980. Journal of Broadcasting. 25(3), 277–288.

Seifart, H. (1984). Sport and economy: The commercialization of Olympic sport by the media. International Review for the Sociology of Sport, 19, 305–315.

Selnow, G. W (1990) Values in prime lime television. Journal of Communication. 40(2), 64–74.

Selnow, G. W. (1997). Electronic whistle-stops: The impact of the Internet on American politics. New York: Praeger.

Shaheen, J. G. (1984). The TV Arab. Bowling Green, OH: Bowling Green State University Popular Press.

Shaheen, J. G. (1992). The Arab stereotype: A villain without a human face. Extra!, 5(5), 26.

Shain, R.. Phillips, J. (1991). The stigma of mental illness: Labeling and stereotyping in the news. In: L. Wilkins P. Patterson (Eds.). Risky business: Communicating issues of science, risk, and public policy (p. 61–74). Westport, CT: Greenwood Press.

Shanteau, J. (1988). Consumer impression formation: The integration of visual and verbal information. In: S. Hecker D. W. Stewart (Eds.). Nonverbal communication in advertising (p. 43–57). Lexington, MA: Lexington.

Shanteau. J., Harris, R. J. (Eds.). (1990). Organ donation and transplantation: Psychological and behavioral factors. Washington, DC: American Psychological Association.

Shapiro, M. A. (1991). Memory and decision processes in the construction of social reality. Communication Research. 18, 3–24.

Sheikh, A. A., Prasad. V K., Rao, T. R. (1974). Children's TV commercials: A review of research. Journal of Communication, 24(4), 126–136.

Sherman, B. L., Dominick, J. R. (1986). Violence and sex in music videos: TV and rock n roll. Journal of Communication. 36(\), 79–93.

Sherman, В . L., Etiing, L. W. (1991). Perceiving and processing music television. In: J. Bryant D. Zillmann (Eds.). Responding to the screen: Reception and reaction processes (p. 373–388). Hillsdale, NJ: Lawrence Eribaum Associates.

Shimp, T. A., Gresham, I.. G. (1983). An information-processing perspective on recent advertising literature. Current Issues and Research in Advertising, 5, 39–75.

Shoemaker, P. J.. Cliang, Т ., Brendlinger, N. (1987). Deviance as a predictor of news-worthiness: Coverage of international events in U. S. media. Communication Yearbook. 10, 348–365.

Shoemaker, P. J., Danielian, L. H., Brendlinger, N. (1987). Deviant acts, risky business, and U. S. interests: The newsworthiness of world events. Journalism Quarterly, 68, 781–795.

Siegel, A. N. (1956). Film-mediated fantasy aggression and strength of aggressive drive. Child Development, 27. 365–378.

Signorielli, N. (1989). The stigma of mental illness on television. Journal of Broadcasting and Electronic Media, 33. 325–331.

Signorielli, N. (1990). Television's mean and dangerous world: A continuation of the Cultural indicators perspective. In: N.

Signorielli M. Morgan (Eds.). Cultivation analysis: New directions in media effects research (p. 85–106). Newbury Park, CA: Sage.

Signorielli, N., Morgan, M. (Eds.). (1990). Cultivation analysis: New directions in media effects research. Newbury Park, CA: Sage.

Silk, M. (1995). Unsecular media: Making news of religion in America. Urbana: University of Illinois Press.

Simon, H. A., Stern. F. (1955). The effect of television upon voting behavior in Iowa in the 1952 Presidential election. American Political Science Review, 49, 470–477.

Simon. R. J., Fejes, F. (1987). Real police on television supercops. In: A. A. Berger (Ed.). Television in society (p. 63–69). New Brunswick, NJ: Transaction Books.

Singer, D. G., Singer, J. L. (I9S3). Learning how to be intelligent consumers of television. In: M. J. A. Howe (Ed.). Learning from television: Psychological and educational research (p. 203–222). London: Academic Press.

Singer, D. G., Singer. J. L. (1998). Developing critical viewing skills and media literacy in children. The Annals of the American Academy of Political and Social Science, 557, 164–179.

Singer, D. G., Singer, J. L., Zuckerman, D. M. (1981). Getting the most out of TV. Santa Monica, CA: Goodyear.

Singer, D. G., Zuckerman. D. M., Singer, J. L, (1980). Helping elementary school children learn about TV Journal of Communication, 30(3), 84–93.