Radiance

[Shot of a thick mahogany table groaning with an array of PDSH products: glass pitchers of foamy callowmilk, porcelain dishes of callowbutter, china bowls of ice cream, rinds of callowcheese enrobed in gleaming wax. A happy, portly family greets each other at the evening meal, all smiles after a long day of honest labour. They join hands to say grace. Transition to another family, this time on Venus, in a traditional cacao-wood hut, divers’ helmets visible in the background. The same PDSH largesse blesses this table, the same contented smiles, the same bright-eyed, attractive children.]

Our divers, carefully selected for their strength and daring, begin by seeking out the most majestic and fertile of the great callowhales in the furthest deeps of the Sea of Qadesh. They tirelessly search out the fattest fishies with the richest colours and the longest fronds, heavy with the sweetest milk available. Like knights tangling with the dragons of old, Prithvi divers pierce the most promising balloons with their gleaming spiles, draining that exquisite cream into instant-sealing amphorae, locking in freshness so that not a whiff of vapour is lost.

[A diver in a finned copper helmet battles the immense, seaweed-like fronds of a callowhale. The perilous electrified ferns fall all around her like a forest, like Sleeping Beauty’s briars, until she thrusts her spile into a greenish gas bladder as if tapping into a maple tree to catch the syrup.]

Don’t worry, kids! The whales don’t feel a thing, any more than you do when a strand of your hair falls out and wafts away on the wind. Once the milk arrives on shore, it enters our clean and modern processing stations.

[Footage of assembly lines and bottling machines; workers smile and wave at the camera.]

Prithvi Holdings cares about sustainability. Our facilities are wholly integrated with Venusian village life, providing safe, reliable employment and a number of enrichment programs that make life on Venus a breeze. Happy workers make premium products!

Take young master Willem Greenaway.

[A fresh-faced young man with wide-set eyes shakes hands with the foreman of the Hedylogos sector plant. The boy wears a Sunday suit. He is well fed and tall, with excellent posture.]

Only sixteen and already possessed of a lifetime of applicable skills! When his tour on Venus is finished, he will be able to choose his homestead from any planet or moon—and, no doubt, his wife from any of the solar system’s most eligible ladies.

[Willem’s steely, stalwart stare takes in the crashing Sea of Qadesh, the massive callowhales floating like islands offshore.]

Yes, his work is dangerous, but young Willem knows that without his service and the devotion of everyone at Prithvi, from the lowest milkmaid to the fleet-fingered shipping agent to every last shareholder, there could be no saloons on Mars, no cruises on Neptune, no movies on the Moon. Willem Greenaway and those like him are truly the backbone of all the worlds. And Prithvi makes it possible.

[A young, buxom mother with well-muscled arms sets a platter of pint jars brimming with milk in front of her crowd of five ruddy-cheeked children. She holds the dish before her ample breasts—a wonderful substitute and improvement on their bounty—and smiles beatifically, the vision of responsible motherhood.]

And now, Prithvi Brand Concentrated Callowmilk has a new, better-tasting formula!

[The children, all taller than average and without blemishes or birthmarks, clamour for their mother’s milk. She gives them what they want and settles into a hickory rocking chair with her newborn—and a bottle of Prithvi Brand Callowrich Infant Formula.]

Fortified with a secret blend of spices and vitamins, callowmilk products don’t just taste good, they taste better than dairy products, more wholesome, richer, cleaner, and better for you! We know you care about your family’s health—and so do we.

[A nutritional graph shows briefly, the bars of the chart represented by cartoon callowhales with cheery grins and spouts of water bursting from friendly blowholes in varying, informational heights.]

Just one serving of Prithvi products at every meal provides a wallop of protein, fat, immuno-boosters, ultra-calcium, and plain, old-fashioned deliciousness. In recent taste tests, mothers preferred Prithvi milk over our competitors nearly two to one. Those are numbers we can be proud of. And it doesn’t stop at the supper table!

[An array of PDSH products flashes before the camera in new, redesigned packaging.]