Рекламная деятельность газет и журналов

Quelch J., Farris P. Cases in Advertising and Promotion Management. Richard D. Irwin Inc., 1991.

Schultz D. From Advertising to Integrated Marketing Communications. Chicago: NTC Business Book, 1993.

Schultz D., Barens B. Strategic Brand Communication Campaigns. Chicago: NTC Business Book, 1999.

Sissors J., Bumba L. Advertising Media Planning. Chicago: NTC Business Book, 1997.

Starch D. Measuring Advertising Readership and Results. New York: McGraw-Hill, 1966.

Stone B. Successful Direct Marketing Methods. NTC Business Books, 1994.

Taylor J. How to Develop a Successful Advertising Plan. NTC Business Books, 1993.

The Essentials of Advertising. Piscataway: Research and Education Association, 1992.