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We use the terms “foragers” and “hunter-gatherers” interchangeably throughout the text.

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Anthropologist James Woodburn (1981/1998) classified foraging societies into immediate-return (simple) and delayed-return (complex) systems. In the former, food is eaten within days of acquisition, without elaborate processing or storage. Unless otherwise noted, we refer to these societies.

P A R T I


On the Origin of the Specious

CHAPTER ONE Remember the Yucatan!


The function of the imagination is not to make strange things settled, so much as to make settled things strange.

G. K. CHESTERTON

Forget the Alamo. The Yucatan provides a more useful lesson.

It was early spring, 1519. Hernan Cortes and his men had just arrived off the coast of the Mexican mainland. The conquistador ordered his men to bring one of the natives to the deck of the ship, where Cortes asked him the name of this exotic place they’d found. The man responded, “Ma c’ubah than,” which the Spanish heard as Yucatan. Close enough. Cortes proclaimed that from that day onward, Yucatan and any gold it contained belonged to the king and queen of Spain, and so on.

Four and a half centuries later, in the 1970s, linguists researching archaic Mayan dialects concluded that Ma c’ubah than meant “I do not understand you.”1

Each spring, thousands of American university students celebrate with wet T-shirt contests, foam parties, and Jell-O wrestling on the beautiful beaches of the I Do Not Understand You Peninsula.

But confusion mistaken for knowledge isn’t limited to spring break. We all fall into this trap. (One night, over dinner, a close friend mentioned that her favorite Beatles song is “Hey Dude.”) Despite their years of training, even scientific types slip into thinking they are observing something when in fact they are simply projecting their biases and ignorance. What trips up the scientists is the same cognitive failing we all share: it’s hard to be certain about what we think we know, but don’t really. Having misread the map, we’re sure we know where we are. In the face of evidence to the contrary, most of us tend to go with our gut, but the gut can be an unreliable guide.

You Are What You Eat

Take food, for example. We all assume that our craving or disgust is due to something about the food itself—as opposed to being an often arbitrary response preprogrammed by our culture. We understand that Australians prefer cricket to baseball, or that the French somehow find Gerard Depardieu sexy, but how hungry would you have to be before you would consider plucking a moth from the night air and popping it, frantic and dusty, into your mouth? Flap, crunch, ooze. You could wash it down with some saliva beer. How does a plate of sheep’s brain sound? Broiled puppy with gravy? May we interest you in pig’s ears or shrimp heads? Perhaps a deep-fried songbird that you chew up, bones, beak, and all? A game of cricket on a field of grass is one thing, but pan-fried crickets over lemongrass? That’s revolting.

Or is it? If lamb chops are fine, what makes lamb brains horrible? A pig’s shoulder, haunch, and belly are damn fine eatin’, but the ears, snout, and feet are gross? How is lobster so different from grasshopper? Who distinguishes delectable from disgusting, and what’s their rationale? And what about all the exceptions? Grind up those leftover pig parts, stuff ‘em in an intestine, and you’ve got yourself respectable sausages or hot dogs. You may think bacon and eggs just go together, like French fries and ketchup or salt and pepper. But the combination of bacon and eggs for breakfast was dreamed up about a hundred years ago by an advertising agency hired to sell more bacon, and the Dutch eat their fries with mayonnaise, not ketchup.

Think it’s rational to be grossed out by eating bugs? Think again. A hundred grams of dehydrated cricket contains 1,550 milligrams of iron, 340 milligrams of calcium, and 25 milligrams of zinc—three minerals often missing in the diets of the chronic poor. Insects are richer in minerals and healthy fats than beef or pork. Freaked out by the exoskeleton, antennae, and way too many legs? Then stick to the Turf and forget the Surf because shrimp, crabs, and lobsters are all arthropods, just like grasshoppers. And they eat the nastiest of what sinks to the bottom of the ocean, so don’t talk about bugs’ disgusting diets. Anyway, you may have bug parts stuck between your teeth right now. The Food and Drug Administration tells its inspectors to ignore insect parts in black pepper unless they find more than 475 of them per 50 grams, on average.2 A fact sheet from the University of Ohio estimates that Americans unknowingly eat an average of between one and two pounds of insects per year.

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Геннадий Владимирович Старшенбаум

Семейные отношения, секс / Психология / Образование и наука