Steve Jobs

The Dropout: Turn On, Tune In . . .

CHAPTER FOUR

Atari and India: Zen and the Art of Game Design

CHAPTER FIVE

The Apple I: Turn On, Boot Up, Jack In . . .

CHAPTER SIX

The Apple II: Dawn of a New Age

CHAPTER SEVEN

Chrisann and Lisa: He Who Is Abandoned . . .

CHAPTER EIGHT

Xerox and Lisa: Graphical User Interfaces

CHAPTER NINE

Going Public: A Man of Wealth and Fame

CHAPTER TEN

The Mac Is Born: You Say You Want a Revolution

CHAPTER ELEVEN

The Reality Distortion Field: Playing by His Own Set of Rules

CHAPTER TWELVE

The Design: Real Artists Simplify

CHAPTER THIRTEEN

Building the Mac: The Journey Is the Reward

CHAPTER FOURTEEN

Enter Sculley: The Pepsi Challenge

CHAPTER FIFTEEN

The Launch: A Dent in the Universe

CHAPTER SIXTEEN

Gates and Jobs: When Orbits Intersect

CHAPTER SEVENTEEN

Icarus: What Goes Up . . .

CHAPTER EIGHTEEN

NeXT: Prometheus Unbound

CHAPTER NINETEEN

Pixar: Technology Meets Art

CHAPTER TWENTY

A Regular Guy: Love Is Just a Four-Letter Word

CHAPTER TWENTY-ONE

Family Man: At Home with the Jobs Clan

CHAPTER TWENTY-TWO

Toy Story: Buzz and Woody to the Rescue

CHAPTER TWENTY-THREE

The Second Coming:

What Rough Beast, Its Hour Come Round at Last . . .

CHAPTER TWENTY-FOUR

The Restoration: The Loser Now Will Be Later to Win

CHAPTER TWENTY-FIVE

Think Different: Jobs as iCEO

CHAPTER TWENTY-SIX

Design Principles: The Studio of Jobs and Ive

CHAPTER TWENTY-SEVEN

The iMac: Hello (Again)

CHAPTER TWENTY-EIGHT

CEO: Still Crazy after All These Years

CHAPTER TWENTY-NINE

Apple Stores: Genius Bars and Siena Sandstone

CHAPTER THIRTY

The Digital Hub: From iTunes to the iPod

CHAPTER THIRTY-ONE

The iTunes Store: I’m the Pied Piper

CHAPTER THIRTY-TWO

Music Man: The Sound Track of His Life

CHAPTER THIRTY-THREE

Pixar’s Friends: . . . and Foes

CHAPTER THIRTY-FOUR

Twenty-first-century Macs: Setting Apple Apart

CHAPTER THIRTY-FIVE

Round One: Memento Mori

CHAPTER THIRTY-SIX

The iPhone: Three Revolutionary Products in One

CHAPTER THIRTY-SEVEN

Round Two: The Cancer Recurs

CHAPTER THIRTY-EIGHT

The iPad: Into the Post-PC Era

CHAPTER THIRTY-NINE

New Battles: And Echoes of Old Ones

CHAPTER FORTY

To Infinity: The Cloud, the Spaceship, and Beyond

CHAPTER FORTY-ONE

Round Three: The Twilight Struggle

CHAPTER FORTY-TWO

Legacy: The Brightest Heaven of Invention

Acknowledgments

Sources

Notes

Index

Illustration Credits

Photos

CHARACTERS

AL ALCORN. Chief engineer at Atari, who designed Pong and hired Jobs.

GIL AMELIO. Became CEO of Apple in 1996, bought NeXT, bringing Jobs back.

BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh.

CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High, mother of his daughter Lisa.

LISA BRENNAN-JOBS. Daughter of Jobs and Chrisann Brennan, born in 1978; became a writer in New York City.

NOLAN BUSHNELL. Founder of Atari and entrepreneurial role model for Jobs.

BILL CAMPBELL. Apple marketing chief during Jobs’s first stint at Apple and board member and confidant after Jobs’s return in 1997.

EDWIN CATMULL. A cofounder of Pixar and later a Disney executive.

KOBUN CHINO. A Soōtoō Zen master in California who became Jobs’s spiritual teacher.

LEE CLOW. Advertising wizard who created Apple’s “1984” ad and worked with Jobs for three decades.

DEBORAH “DEBI” COLEMAN. Early Mac team manager who took over Apple manufacturing.