Steve Jobs

mouse of, 100–101

name of, 93

screen background of, 99–100

“Little Green” (song), 414

Little Mermaid, The (film), 242

Lockheed Missiles and Space Division, 9

Loewy, Raymond, 127

Lohr, Steve, 282

Los Angeles Times, 429

Lost (TV show), 438, 497

Lost Father, The (Simpson), 258

Lost World, The: Jurassic Park (film), 307

Lotus (software), 224

“Love Is Just a Four-Letter Word” (song), 412

“Love Lounge, The,” 432

LSD, 19, 41, 57, 107

Lucas, George, 238–40, 243

Lucasfilm, 239–41, 243

Luxo Jr. (film), 243–44, 446

Lyons, Daniel, 494–95, 496

Ma, Yo-Yo, 413, 424–25

MacBook, 347

MacBook Pro, 468

McCartney, Paul, 524

McCollum, John, 19–20, 21

Mac G4 Cube, 445, 448, 459

McGuinness, Paul, 421

Macintosh, xvii, 7, 41, 99, 207, 229, 230, 234, 239, 337, 348, 379, 396, 445, 463, 474, 513, 526, 554, 562, 563, 565, 569

Baez shown prototype of, 251

Bicycle proposed as name for, 115

bundling proposal and, 176

circuit board of, 133–34

clones of, 335–36, 447

design of, 127–28, 133–34

desktop metaphor and, 127

disk drive of, 145–47, 186, 200

engineer team of, 113–15

factory construction of, 182–84

fonts of, 130–31

Hertzfeld and, 113–14, 128–31, 161, 166–67, 190–91

hidden craftsmanship of, 133–34

icons of, 131

Intel chip in, 492

launch of, 160–61, 167–70, 353–54

licensing proposals and, 138–39

Lisa design team and, 181

Lisa’s rivalry with, 136–37

media coverage of, 165–66

Microsoft and, 173–75, 177–79

name of, 109, 142

nickname of, 186

1984 ad campaign for, 159, 160–65, 169, 187, 226, 325, 331, 516

1985 ad campaign for, 187–88

OSX system of, 366–67, 380

packaging of, 134

price debate and, 157–58, 195

QuickDraw package of, 169–70

Raskin’s vision for, 109–10, 128

research team of, 109–10

Russia sales of, 209–10

sales of, 186, 195, 295

screen of, 129–30

SJ-Gates relationship and, 173–76

SJ-Raskin clashes and, 110–14

SJ’s end-to-end concept and, 137–39

SJ’s European tour and, 184–85

team departures and, 190–92

title bar of, 131–32

McIntosh Laboratory, 109

McKenna, Regis, xv, 79, 85, 91, 93, 141, 151, 155, 162, 165, 188, 202, 215, 521–22

McLean, Don, 413

McLeod, Gordon, 508

MacPaint, 180

Macromedia, 336

Macworld, 298

Macworld conferences, 307–8, 322–26, 329, 336, 339, 366–67, 385, 415, 478, 479–80, 560

Gates and, 325–26

SJ’s keynote speech at, 322–23, 325

Macy’s, 73, 164, 196

Madonna, 402, 502

Maffei, Greg, 324–25

Magical Mystery Tour (Beatles), 412

Maharaj-ji (Neem Karoli Baba), 37, 45, 46, 91, 543

Malone, Michael S., 14, 307

Manifesto (advertising campaign), 498–500

Manock, Jerry, 73–74, 117, 128–29

Mansfield, Bob, 460

marijuana, 18–19

Markkula, Mike, xv, 63, 82, 84, 101, 102, 105, 109, 113, 116, 131, 134, 147, 148–49, 168, 192, 204, 205, 208, 213, 215, 220, 298, 301, 310, 347, 351, 355

Apple joined by, 75–76

Apple left by, 319–20

Apple II and, 80–81

iMac preview and, 353

1984 ad reaction of, 164

SJ’s relationship with, 78

Markoff, John, 57, 291, 384

Marsalis, Wynton, 402

Marshall, George, 457

Martin, Steve, 290

Maslin, Janet, 290

Mayer, John, 413

Meet the Beatles! (Beatles), 412

Mellencamp, John, 413

“Mellow Yellow” (song), 414

Merwin, Mike, 209

Michelangelo, 568

microprocessor, 10

Microsoft, 84, 136, 137, 158, 245, 289, 295, 296, 320, 334, 381, 463, 464, 467, 474, 495, 513, 518, 531, 533–34, 561, 562, 568, 569

federal lawsuit against, 323

goes public, 227

iTunes Store reaction of, 403–4

Macintosh and, 173–75, 177–79, 324–25

MSN service of, 407

NeXT and, 229, 231–32, 236–37

Sand project of, 173

Microsoft DOS, 177

Microsoft Excel, 174–76, 230, 323, 324, 326

Microsoft Media Player, 383

Microsoft Multiplan, 173

Microsoft Office, 326

Microsoft Windows, 177–79, 230, 335, 515, 528, 534, 554

1.0, 323

2.0, 323

3.0, 296

95, 291

iPod and, 404–6

iTunes and, 404–6, 463

NT, 298

Microsoft Word, 160, 174, 176, 230, 324, 326

Microsoft Zune, 406–7, 409

Mies van der Rohe, Ludwig, 126

Milner, Duncan, 332, 391, 498–500

Minsky, Marvin, 185

Miss Spider’s Tea Party (Madonna), 502

“Mr. Tambourine Man” (song), 417

Mitchell, George, 438, 442

Mitchell, Joni, 414

Mitterrand, Danielle, 184

Mitterrand, François, 184, 185

Miyake, Issey, 128, 256, 362, 532

MobileMe, 531–33

Moby-Dick (Melville), 19

Modern Times (Dylan), 417

Mok, Clement, 183

Monkees, 413

Monsters, Inc. (film), 432–33

Moore, Fred, 59–60, 61

Moore, Gordon, 9–10

Moore, Henry, 151

Moore’s Law, 10

Morgan Stanley, 104

Morita, Akio, 361

Moritz, Michael, 90, 106–7, 139, 140

Morris, Doug, 399–401, 403, 479

Morrison, Van, 411

Mossberg, Walt, 379, 463, 491, 503, 531

MOS Technologies, 60

“Mother” (song), 51

Mother of All Demos, 58

Motorola, 335, 446–47, 465–66

6800 microprocessor of, 60

6809 microprocessor of, 109–10

68000 microprocessor of, 110

Motorola Starmax, 447

Motown, 399

Mozart’s Brain and the Fighter Pilot (Restak), 424

MP3 (music format), 383, 385–87

MTV, 166

Mucusless Diet Healing System (Ehret), 36

Müller, Marcel, 38

Mumford, Lewis, 57

Murdoch, James, 504, 508

Murdoch, Rupert, 504, 507–9

Murray, Joyce, 206