task in, 15–16
tax reporting and, 45–47
varying amount of money in, 18–20
varying probability of getting caught in, 20–22
Mazar, Nina, 15, 18, 31–32, 39, 45, 194, 261
McGwire, Mark, 156
McKenzie, Scott, 57, 263
Mead, Nicole, 104, 261
medical device reps, 80
medical schools, pharmaceutical companies’ influence in, 82
medicine, conflicts of interest in, 71–74, 78–82, 92–94
see also pharma reps
Middle Tennessee State University, 44–45
MIT:
Charm School at, 153
honor code study at, 41–42, 43
matrix task study at, 15–21
money:
directly stealing, 32–33
distance between our actions and, 34–37
monitoring or watching, as disincentive to cheating, 223–25, 227–28, 234–35
Montague, Read, 75
Moore, Don, 89
moral considerations, 4, 13, 14
amount of cheating and, 23, 27
cognitive flexibility and, 27–28, 186–87, 242
moral reminders, 39–52, 238, 248, 249–50
decline in effectiveness of, over time, 44
honor codes and, 41–45
infectious nature of cheating and, 203–4
signing forms at top and, 46–51
Ten Commandments and, 39–40, 41, 44, 250
mortgage-backed securities, 83–85
Mulligan, David, 60
mulligans, 60–61, 63–64
“Myth of the King of Gyges” (Plato), 223
Nettle, Daniel, 224
Nisbett, Richard, 163–64
nonmonetary objects, dishonesty in presence of, 32–34
stealing Coca-Cola vs. money and, 32–33
token condition and, 33–34
Norton, Michael, 123, 127, 131, 145, 260–61
not-for-profits, 232
Odysseus, 98
Opus Dei, 250–52
Ozdenoren, Emre, 114–15
Palmer, Arnold, 62
parking tickets, 4
parole hearings, judges’ exhaustion and, 102–3
pharmaceutical companies, 93
impact in academia of, 82
pharma reps, 78–82
“dine-and-dash” strategy of, 79
doctors’ lectures and, 81
small gifts and free drug samples from, 78
Picasso, Pablo, 184
Pizarro, David, 250, 258
plagiarism, 213
cultural differences and, 242–43
Plato, 223
Pogue, David, 178–80
political action committees (PACs), 208–10
political organizations, 232
politicians, cheating among bankers vs., 243
postal service, U.S.,
Prada bags:
fake, 119, 122
real, given to author, 118–19, 122, 140
preferences, creating logical-sounding reasons for, 163–64
prefrontal cortex, 169–70
Princeton University, honor code study at, 42–44
probabilistic discounting, 194
prostitutes, external signaling of, 120
prudence, principle of, 220
punishment, 13, 52
cost-benefit analysis and, 5, 13, 14
self-cleansing, in resetting rituals, 250–52
Rather, Dan, 152
rationalization of selfish desires:
of Austen characters, 154–55
fake products and, 134–35
fudge factor and, 27–28, 53, 237
link between creativity and dishonesty and, 172
revenge and, 177–84
tax returns and, 27–28
reason vs. desire, 97–106
cognitive load and, 99–100
ego depletion and, 100–106
exhaustion and, 97–98
“Recollections of the Swindle Family” (Cary), 246
religion:
reminders of moral obligations and, 45, 249–50;
resetting rituals and, 249, 250–52
reminders:
of made-up achievements, 153–54, 238
resetting rituals, 249, 250–54
to change views on stealing, 252–53
self-inflicted pain and, 249, 250–52
Truth and Reconciliation Commission in South Africa and, 253–54
résumés, fake credentials in, 135–36, 153
revenge, 177–84
annoyance at bad service and, 177–80
author’s tale of, during European travels, 180–84
Rich, Frank, 150
right brain, 164–65
Roberts, Gilbert, 224
Rogers, Will, 55, 57
Rome, ancient:
sumptuary laws in, 120
Romeo and Juliet, 98
Rowley, Coleen, 215
Salant, Steve, 115
Salling, John, 152
Sarbanes-Oxley Act, 234
Schrödinger’s cat, 62–63
Schwartz, Janet, 80, 229, 259
Schweitzer, Maurice, 104, 260
scorekeeping, dishonesty in, 61–64
self-deception, 141–61
author’s personal experience of, 143–44
cheating on IQ-like tests and, 145–49, 151, 153–54, 156–57
“I knew it all along” feeling and, 149
Kubrick imitator and, 150–51
negative aspects of, 158–59
people with higher tendency for, 151
positive aspects of, 158
reducing tendency for, 156–57
reminders of made-up achievements and, 153–54, 238
repeating lies over and over and, 142–43
selfishness of Austen characters and, 154–55
in sports, 155–56
veterans’ false claims and, 152
white lies and, 159–61
self-flagellation, 250–52
self-image:
amount of cheating and, 23, 27
fudge factor and, 27–29
self-indulgence, rational, 115–16
selfishness,
self-justification:
creation of logical-sounding explanations and, 163–65
link between creativity and dishonesty and, 172
mulligans and, 60–61
repositioning golf ball and, 61
self-signaling, 122–26
basic idea of, 122
charitable acts and, 122–23
fake products and, 123–26, 135
what-the-hell effect and, 127–31
service providers, long-term relationships with, 228–31
service records, exaggerated, 152–53
Sessions, Pete, 209
Shakespeare, William, 184