The World Is Flat

Reflecting on this past decade and a half, during which the world went flat, it strikes me that our lives have been powerfully shaped by two dates: 11/9 and 9/11. These two dates represent the two competing forms of imagination at work in the world today: the creative imagination of 11/9 and the destructive imagination of 9/11. One brought down a wall and opened the windows of the world-both the operating system and the kind we look through. It unlocked half the planet and made the citizens there our potential partners and competitors. Another brought down the World Trade Center, closing its Windows on the World restaurant forever and putting up new invisible and concrete walls among people at a time when we thought 11

The dismantling of the Berlin Wall on 11/9 was brought about by people who dared to imagine a different, more open world-one where every human being would be free to realize his or her full potential—and who then summoned the courage to act on that imagination. Do you remember how it happened? It was so simple, really: In July 1989, hundreds of East Germans sought refuge at the West German embassy in Hungary. In September 1989, Hungary decided to remove its border restrictions with Austria. That meant that any East German who got into Hungary could pass through to Austria and the free world. Sure enough, more than thirteen thousand East Germans escaped through Hungary's back door. Pressure built up on the East German government. When in November it announced plans to ease travel restrictions, tens of thousands of East Germans converged on the Berlin Wall, where, on 11/9/89, border guards just opened the gates.

Someone there in Hungary, maybe it was the prime minister, maybe it was just a bureaucrat, must have said to himself or herself, “Imagine—imagine what might happen if we opened the border with Austria.” Imagine if the Soviet Union were frozen in place. Imagine-imagine if East German citizens, young and old, men and women, were so emboldened by seeing their neighbors flee to the West that one day they just swarmed that Berlin Wall and started to tear it down? Some people must have had a conversation just like that, and because they did, millions of Eastern Europeans were able to walk out from behind the Iron Curtain and engage with a flattening world. It was a great era in which to be an American. We were the only superpower, and the world was our oyster. There were no walls. Young Americans could think about traveling, for a semester or a summer, to more countries than any American generation before them. Indeed, they could travel as far as their imagination and wallets could take them. They could also look around at their classmates and see people from more different countries and cultures than any other class before them.

Nine-eleven, of course, changed all that. It showed us the power of a very different kind of imagination. It showed us the power of a group of hateful men who spent several years imagining how to kill as many innocent people as they could. At some point bin Laden and his gang literally must have looked at one another and said, “Imagine if we actually could hit both towers of the World Trade Center at the exact right spot, between the ninety-fourth and ninety-eighth floors. And imagine if each tower were to come crashing down like a house of cards.” Yes, I am sorry to say, some people had that conversation, too. And, as a result, the world that was our oyster seemed to close up like a shell.

There has never been a time in history when the character of human imagination wasn't important, but writing this book tells me that it has never been more important than now, because in a flat world so many of the inputs and tools of collaboration are becoming commodities available to everyone. They are all out there for anyone to grasp. There is one thing, though, that has not and can never be commoditized—and that is imagination.

When we lived in a more centralized, and more vertically organized, world—where states had a near total monopoly of power-individual imagination was a big problem when the leader of a superpower state—a Stalin, a Mao, or a Hitler-became warped. But today, when individuals can easily access all the tools of collaboration and superempower themselves, or their small cells, individuals do not need to control a country to threaten large numbers of other people. The small can act very big today and pose a serious danger to world order-without the instruments of a state.