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s long as you’re aimed at a city with an airport, you can get anywhere from anywhere and there’s no such thing as a wrong turn. That’s why I didn’t consider myself off course last night while driving north in accordance with Julie’s request to get her as close as I could to Minnesota before I flew back to Utah and then Nevada. It seemed to surprise her when I agreed to this, perhaps because she holds fundamentalist attitudes toward time and space and motion. I’m also convinced she believed that sheer inertia would carry me right on through to Minnesota, where, as she put it to me over crab legs in the Casper Red Lobster, “at least it’s safe.” (Her lips emphasized the word “safe”; my ears heard “least.”) She failed to take into account my mental map. In Billings, Montana, I’d find a portal to Airworld, and I could be back in Salt Lake by 9 A.M. then off to Vegas by noon.This is how the country is structured now, in spokes, not lines. Just find a hub.
I worked on my speech to GoalQuest as we drove and tried not to think about whether there’s a heaven, what was inside the briefcase in the trunk, and what Soren Morse expected to accomplish by waging petty psychological warfare on his, statistically speaking, best customer. These were Airworld concerns and we were earthbound—doubly so because we were in Wyoming. When viewed from above, some state boundaries make sense—they follow rivers, declivities, chains of hills—but the straight lines defining Wyoming are purely notional and basically delimit a mammoth sandbox. Wyoming is just the land no other state wanted endowed with a capitol building to make it feel good. But such a pretty name. The prettiest.
Before my sister could critique my speech, I had to explain CTC to her in depth. This is never easy—with anyone. Most people assume we’re brought in to do the firing or that we find the fired new jobs. It’s neither. Our role is to make limbo tolerable, to ferry wounded souls across the river of dread and humiliation and self-doubt to the point at which hope’s bright shore is dimly visible, and then to stop the boat and make them swim while we row back to the palace of their banishment to present the nobles with our bills. We offer the swimmers no guarantees, no promises, just shouts of encouragement. “Keep it up! That’s great!” We reach our dock before they reach theirs and we don’t look back over our shoulders to check on them, though they look back at us repeatedly.
That’s the parable version of what we do. In practical terms, we give our “cases” “skills sets.” We coach them in how to make employment inquiries without sounding scarily hungry or submissive. We urge them to be patient, patient, patient. There’s a rule of thumb that for every ten thousand dollars of desired annual salary, a job seeker should expect to spend a month calling still-working friends and headhunters and Xeroxing hundreds of letters and résumés while waiting for them to call back. Since a lot of our cases have solid six-figure income histories, their searches can eat up years and far outstrip the duration of their severance benefits. Finding a job is itself a job, we teach, and not working is work, too, so don’t get blue. If you do get blue, forgive yourself. You’re only human. But also superhuman. Because you have untapped potential, and it’s infinite.
“So in other words you talk baloney,” Julie said, pushing us up through Wyoming. “I’m surprised at you. I’m surprised you’d do a job like that.”
“I’m telling you what I learned, not what I hoped. You’re getting the panoramic hindsight view.”
As first portrayed to me by ISM, CTC was nothing like I’ve described, but represented an ethical revolution in American business practices. Yes, it served the downsizing employer by minimizing potential legal blowback from the parties dismissed, and yes, one could view it as a half-assed penance that chiefly consoled the client corporation, but was it wrong? Did it hurt people? It helped some. It helped quite a few. And there were studies to prove it.
My first big assignment took me to Davenport, Iowa, the blighted Grain Belt home city of Osceola Corp., a manufacturer of heavy machinery. Their backhoes and tractors were piling up at dealers, deeply discounted yet still not moving. Their corporate bonds had been downgraded to scrap paper. Cuts were inevitable, and so they came.