Вынос мозга!

20. Zaslow Jeffrey. Get Back to Where You Once Belonged // Wall Street Journal. – 2010. – January 20. – URL: http://online.wsj.com/article/SB10001424052748704561004575012964067490650.html?mod=WSJ_newsreel_lifeStyle.

21. Ibid.

22. Elliott Stuart. Vintage Brand and Corporate Names to Be Auctioned // New York Times. – 2010. – November 8. – URL: http://mediadecoder.blogs.nytimes.com/2010/11/08/vintage-brand-and-corporate-names-to-be-auctioned/.

23. Cardwell Diane. A Vision of the City as It Once Was // New York Times. – 2010. – May 19. – URL: http://www.nytimes.com/2010/05/20/nyregion/20nostalgia.html?scp=1&sq=west%20village&st=cse.

24. См. URL:http://www.quotationspage.com/quote/839.html.

Глава 7. Короли маркетинга

1. Tweedie Neil. Footman Exposes Tupperware Secret of the Queen’s Table // Telegraph. – 2003. – November 20. – URL: http://www.telegraph.co.uk/education/3323191/Footman-exposes-Tupperware-secret-of-the-Queens-table.html.

2. Balmer John M. T. Comprehending the Constitutional Monarchies of Britain and Sweden: Issues of Trust and Corporate Brand Management / working paper no. 05/35, Bradford School of Management. – URL: http://www.bradford.ac.uk/acad/management/external/pdf/workingpapers/2005/Booklet_05-35.pdf.

3. Orenstein Peggy. Cinderella Ate My Daughter. – New York: HarperCollins, 2001. – Р. 14.

4. 10 Facts About Collecting Barbie Dolls / ArticlesBase. – 2008. – August 27. – URL: http://www.articlesbase.com/hobbies-articles/10-facts-about-collecting-barbie-dolls-538678.html.

5. Star Power // NPD Insights. – May 2006. – No. 42 URL: http://www.npdinsights.com/archives/may2006/cover.story.html.

6. Celebrity Endorsement ‘Alters Brain Activity’ // BBC News. – 2010. – July 13. – URL: http://www.bbc.co.uk/news/10615182.

7. Fame Matters More Than Beauty in Consumer Behavior // Innovations Report. – 2008. – August 13. – URL: http://www.innovations-report.de/html/berichte/studien/fame_matters_beauty_consumer_behaviour_115992.html.

8. Money R. Bruce, Shimp Terence A., Sakano Tomoaki. Celebrity Endorsements in Japan and the United States // Journal of Advertising Research. – 2006. – March 1. – URL: http://www.accessmylibrary.com/coms2/summary_0286-16345940_ITM.

9. Bowman Jo. Wishing on a Star / CNBC Magazine. – 2010. – July.

10. Logo Can Make You ‘Think Different’ // Science Daily. – 2008. – March 30. – URL: http://www.sciencedaily.com/releases/2008/03/080328085918.htm.

11. King John, Henry Ed. Bill Clinton Awaits Heart Surgery Next Week // CNN.com. – 2004. – September 4. – URL: http://www.cnn.com/2004/ALLPOLITICS/09/03/clinton.tests/index.html.

12. См. URL: http://search.barnesandnoble.com/South-Beach-Diet-Cookbook/Arthur-Agatston/e/9781579549572.

13. Victoria Beckham Draws Attention to the ‘Skinny Bitch’ Diet // Belfast Telegraph. – 2007. – June 11. – URL: http://www.belfasttelegraph.co.uk/lifestyle/victoria-beckham-draws-attention-to-the-skinny-bitch-diet-13449352.html.

14. См. URL: http://cleoparker.com/dogmarketing/2009/04/20/dog-product-placement-masterdog/.

15. Jonas-Hain Samantha. ‘Saw It on Maddox’: Jolie’s Kids Set Trends // Fox News. – 2005. – September 30. – URL: http://www.foxnews.com/story/0,2933,170834,00.html.

16. Ibid.

17. Ibid.

18. Woolard Deidre. Cynthia Rowley Works with Pampers on Designer Diapers // Luxist. – 2010. – June 30. – URL: http://www.luxist.com/2010/06/30/cynthia-rowley-works-with-pampers-on-designer-diapers/.

19. Popular Baby Names / Social Security Online. – URL: http://www.ssa.gov/oact/babynames/index.html.