Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

Now, just to be safe, you can repeat this process one more time—the next time you close the same type of awesome sale—and stack a second anchor right on top of the first one. It certainly can’t hurt, as anchors become stronger when they’re stacked; but, either way, even if you only set the anchor once, it should be very powerful the first time you fire it off, which should be right before you’re about to enter a sales encounter. And just to make sure your anchor stays firmly locked in, for the next month or so, whenever you close one of those especially awesome sales, the ones that cause you to pop into a peak state of absolute certainty, take another one-and-one of your BoomBoom, and keep stacking anchor on top of anchor on top of anchor, until the linkage is so engrained that it will stay with you forever.

So that’s olfactory anchoring in a nutshell.

I’ve seen it work its magic with countless people, who’ve been impacted by this in a far more profound way than I. After all, state management was always something that came easy to me in a sales or business setting; but I’m the exception to the rule. For every guy like me, there are a million others who are the exact opposite, and they are held back massively for no other reason than that they lack the ability to show up to a sales encounter being their best self.

To that end, I can’t even begin to tell you how gratifying it’s been to be able to throw those people a lifeline, in the form of a little black tube with a wickedly pungent smell. All it takes is a quick shot up the left nostril and a quick shot up the right, and managing your state becomes as simple as taking a few drops of Visine to get the red out.

In fact, between the awesome power of the Straight Line System and the assurance olfactory anchoring gives you that you’ll be in a state that allows you to tap into that power, you’ve set yourself up to accomplish virtually anything you put your mind to.

So now let’s shift back to the actual skills of the Straight Line System—picking up right where we left off, with a deep dive into the ten core influencing tonalities and body language principles.

7

ADVANCED TONALITY

LET’S PICK UP RIGHT WHERE we left off in Chapter 4, starting with a detailed explanation of each of the ten core tonalities that drive human influence.

However, before I dive in, I first need to give you a quick ethical warning regarding the extremely powerful unconscious communication strategy for which these ten tonalities serve as the primary building blocks.

When I say, “extremely powerful,” what I mean is that once you become even reasonably proficient with this strategy, you can actually get people to buy things they shouldn’t buy, and do things they shouldn’t do, without them even realizing that an extraordinary amount of influence was brought to bear.

Now, obviously, a strategy like that has the potential to be seriously abused by an unscrupulous salesperson, so I want to make sure that it’s crystal clear to every last reader that I don’t condone that sort of behavior in even the slightest way—hence, I would greatly appreciate you signing the following ethical warning:

I will never use the strategy I’m about to learn to manipulate my prospects into acting against their own self-interest. If I do, then I deserve the same ten years of pain and suffering that Jordan had to endure.

X ________________

Your Name

Remember, maintaining your ethics and integrity is the gift that every man and woman gives to themselves. Whether it’s a lack of sleepless nights, being a role model to your kids, enjoying a sense of well-being, or building an impeccable reputation that creates even greater success, I can tell you from my own personal experience that there’s no better feeling than achieving wealth and success without cutting any corners.

So, that being said, let’s dive in.

What I’ve been leading up to here is the existence of an immensely powerful strategy that uses the ten core influencing tonalities to enhance your outgoing communication in a way that’s so profound that your prospect’s conscious mind finds itself struggling to keep up with all the additional words it’s hearing as a result of the constant shifts in tonality.

In a matter of seconds, virtually all of its processing power is now dedicated to this one specific task—trying to keep up with the avalanche of additional words it keeps hearing—and you’ve taken control of your prospect’s own inner monologue and have it narrating for you, versus against you.

Are you slightly confused? If you are, you’re not alone.