The newest car in the lot was a Plymouth Fury from — I think — the mid-or late fifties. The plate on it looked like an impossibly antique version of the one on the back of my Subaru; that plate came, at my ex-wife’s request, with a pink breast cancer ribbon. The one I was looking at now
I touched the trunk. It was hard and warm from the sun. It was real.
There were no railroad tracks passing in front of the old mill — not in my time, there weren’t — but they were here, all right. Not just leftover artifacts, either. They were polished, gleaming. And somewhere in the distance I could hear the
I had started walking again without even realizing it — walking like a man in a dream. Now I stood on the corner of Main Street and Route 196, also known as the Old Lewiston Road. Only now there was nothing old about it. And diagonally across the intersection, on the opposite corner—
It was the Kennebec Fruit Company, which was certainly a grandiose name for a store that had been tottering on the edge of oblivion — or so it seemed to me — for the ten years I’d been teaching at LHS. Its unlikely raison d’être and only means of survival was Moxie, that weirdest of soft drinks. The proprietor of the Fruit Company, an elderly sweet-natured man named Frank Anicetti, had once told me the world’s population divided naturally (and probably by genetic inheritance) into two groups: the tiny but blessed elect who prized Moxie above all other potables… and everybody else. Frank called everybody else “the unfortunately handicapped majority.”
The Kennebec Fruit Company of my time was a faded yellow-and-green box with a dirty show window barren of goods… unless the cat that sometimes sleeps there is for sale. The roof is swaybacked from many snowy winters. There’s little on offer inside except for Moxie souvenirs: bright orange tee-shirts reading I’VE GOT MOXIE! bright orange hats, vintage calendars, tin signs that
Each July, Lisbon Falls hosts the Maine Moxie Festival. There are bands, fireworks, and a parade featuring — I swear this is true — Moxie floats and local beauty queens dressed in Moxie-colored tank bathing suits, which means an orange so bright it can cause retinal burns. The parade marshal is always dressed as the Moxie Doc, which means a white coat, a stethoscope, and one of those funky mirrors on a headband. Two years ago the marshal was LHS principal Stella Langley, and she’ll never live it down.
During the festival, the Kennebec Fruit Company comes alive and does excellent business, mostly provided by bemused tourists on their way to the western Maine resort areas. The rest of the year it is little more than a husk haunted by the faint odor of Moxie, a smell that has always reminded me — probably because I belong to the unfortunately handicapped majority — of Musterole, the fabulously stinky stuff my mother insisted on rubbing into my throat and chest when I had a cold.
What I was looking at now from the far side of the Old Lewiston Road was a thriving business in the prime of life. The sign hung over the door (FRESH UP WITH 7-UP on top, WELCOME TO THE KENNEBEC FRUIT CO. below) was bright enough to throw arrows of sun at my eyes. The paint was fresh, the roof unbowed by the weather. People were going in and coming out. And in the show window, instead of a cat…
Oranges, by God. The Kennebec Fruit Company once sold actual fruit. Who knew?