American Gods

As to what I blurb. . . It depends a lot on what gets read, what I have time to read, whether it’s something portable and booksized or a huge heap of paper, sometimes even if there’s anything I have to say after reading something. It also depends a lot on whether or not I liked it once I have read it, if I did read it.

Sometimes I wind up reading something long after it’s come out in paperback and just feeling faintly guilty, especially if I did like it a lot. But there is only so much time, and there’s stuff I buy to read I never get time to settle down with. . .

It is good blurb etiquette, as an author, to say, if you cannot give a blurb, “I am sorry, I am too busy.” This could mean that you are too busy to look at it, or that you looked at it and wish you hadn’t.

It is not good blurb etiquette to do as an unnamed comics genius — oh, what the hell, it was R. Crumb — did when sent a reading copy of GOOD OMENS, over a decade ago, which is to write a several page letter to the publisher telling them not only how much you hated it but also imploring them not to publish it. (Or so my editor said. She didn’t send me the letter, which I thought a pity, nor did she run it on the back cover, which I thought might have been fun.)

It is good blurb etiquette if you’re hoping someone will blurb your book to send it to them (or have your editor send it to them) and then not to bug them, unless you’re heading for the deadline and you want to politely point out to them that unless you get a blurb from them soon it won’t be used even if they did like it.

It’s lousy blurb etiquette to bug an author. Saying things like “Well, why don’t you read a and if that’s okay write something nice — one , one lousy solitary , is that asking so much?,” and “Hey, no problem, if you’re that busy I’ll write the blurb, you can just put your name to it” are not usually ways to endear yourself to an author. (And yes, I’ve had both of them, and yes, I said no thank you.)

Because you’re asking for two things — you’re asking for time, and you’re asking for some kind of endorsement. Mostly in an attempt to try and tell people what kind of book something is, in a kind of abbreviated word of mouth — “Gee. Maurice X. Boggs thinks this is an amazing book and Maurice X. Boggs is my favourite author, I should pick it up”. This works best, I think, as a kind of positioning — Stephen King tends mostly to give blurbs to things that adjectives like “Gripping. Relentless” can be applied to. He might enjoy reading a heartwarming novel about a funny skunk named Zonko and how he melts the heart of a crusty old widower. . . but publishers are unlikely to send him that book with a begging letter asking him to read it and to say something nice about it.

Some authors stop giving blurbs. Every now and again, I stop doing blurbs, and every now and again I stop writing introductions. (And last year I was extremely unimpressed when a blurb I had written was actually printed by someone as an introduction.) The hiatus lasts for a year or two, and then I feel guilty or someone asks me at the right time, and I relent.

Some authors don’t relent. Harlan Ellison stopped doing blurbs years ago. If publishers start dunning him for blurbs he lets them know how much he charges by the hour as a readers fee to read the books, and makes sure they understand that there is no guarantee at the end of the reading he will feel moved to say anything at all, and in fact, he probably won’t. I don’t think any publishers have taken him up on this, which means that Harlan, as he takes great pleasure in telling people, doesn’t give blurbs.

There are other problems with the whole blurb thing. . . .

Once I was given a book by an editor I liked, by an author I liked. it was the editor’s first major book. It was the author’s first book in some years. It was a big deal for both of them. I didn’t like the book. I wanted to, but I didn’t. But I didn’t want to let them down. So I wrote “When Thaddeus Q. Bliggins (not his real name) is writing at his best there’s no-one in the field that can touch him” and felt that honour was satisfied.

My favourite how to blurb a book you don’t like story was one my agent told me, about a writer she had at the start of her career, who was a good friend of A Famous Author, and was confident of his ability to get a blurb for his book — and certain that with a blurb from a famous author his manuscript would immediately be snapped up by a publisher after a franzied auction. He handed over the manuscript to his friend, and the blurb came in. It was short, effective, enthusiastic. . . and entirely unusable, this being the early 80s, and the blurb being entirely composed of profanities, as enthusiastic as they were obscene. The book was never published.

For AMERICAN GODS, the books for blurbs went out to a fairly select band. Authors I thought would like it or respond to it who somehow seemed to map onto parts of the book.