Collins COBUILD Advanced Learner’s Dictionary

1 VERB If you advertise something such as a product, an event, or a job, you tell people about it online, in newspapers, on television, or on posters in order to encourage them to buy the product, go to the event, or apply for the job. □ [V n] The players can advertise baked beans, but not rugby boots. □ [V ] Religious groups are currently not allowed to advertise on television.

2 VERB If you advertise for someone to do something for you, for example to work for you or share your accommodation, you announce it online, in a newspaper, on television, or on a notice board. □ [V + for ] We advertised for staff in a local newspaper.

3 VERB If you do not advertise the fact that something is the case, you try not to let other people know about it. □ [V n] There is no need to advertise the fact that you are a single woman.

4 → see also advertising SYNONYMS advertise VERB 1

publicize:The author appeared on television to publicize her latest book.

promote:Weller has announced a full British tour to promote his second solo album.

plug:They're on the show just to plug their book or film.

ad|ver|tise|ment /ædvɜː ^r t I smənt, [AM ] æ dvə ^r ta I z-/ (advertisements )

1 N‑COUNT An advertisement is an announcement online, or in a newspaper, on television, or on a poster about something such as a product, event, or job. [WRITTEN ] □  Miss Parrish recently placed an advertisement in the local newspaper. [Also + for ]

2 N‑COUNT If you say that an example of something is an advertisement for that thing in general, you mean that it shows how good that thing is. [mainly BRIT ] □ [+ for ] Both teams made so many mistakes that it was a poor advertisement for rugby league.

ad|ver|tis|er ◆◇◇ /æ dvə ^r ta I zə ^r / (advertisers ) N‑COUNT An advertiser is a person or company that pays for a product, event, or job to be advertised online, in a newspaper, on television, or on a poster.

ad|ver|tis|ing /æ dvə ^r ta I z I ŋ/ N‑UNCOUNT Advertising is the activity of creating advertisements and making sure people see them.

a d|ver|tis|ing agen|cy (advertising agencies ) N‑COUNT An advertising agency is a company whose business is to create advertisements for other companies or organizations. □  Advertising agencies are losing their once-powerful grip on brand marketing.

a d|ver|tis|ing cam|paign (advertising campaigns ) N‑COUNT An advertising campaign is a planned series of advertisements. □  The Government has launched an advertising campaign to encourage people to vote.

ad|ver|tori|al /æ dvɜː ^r tɔː riəl/ (advertorials ) N‑VAR An advertorial is an advertisement that uses the style of newspaper or magazine articles or television documentary programmes, so that it appears to be giving facts and not trying to sell a product.

ad|vice ◆◆◇ /ædva I s/

1 N‑UNCOUNT If you give someone advice , you tell them what you think they should do in a particular situation. □ [+ about ] Don't be afraid to ask for advice about ordering the meal. □ [+ on ] Your community officer can give you advice on how to prevent crime in your area. □  Take my advice and stay away from him! □ [+ of ] Most foreign nationals have now left the country on the advice of their governments.

2 PHRASE If you take advice or take legal advice , you ask a lawyer for his or her professional opinion on a situation. [FORMAL ] □ [+ on ] We are taking advice on legal steps to recover the money. USAGE advice