Эффект фрейминга. Как управлять вниманием потребителя в цифровую эпоху?

Противопоставление «свобода или любовь» в восприятии гей-брака: “In Depth: Gay and Lesbian Rights,” Gallup, poll of November 26–29, 2012, https://news.gallup.com/poll/1651/gay-lesbian-rights.aspx.

Общественное мнение относительно гей-браков: Justin McCarthy, “U. S. Support for Same-Sex Marriage Matches Record High,” Gallup, June 1, 2020, https://news.gallup.com/poll/311672/support-sex-marriage-matches-record-high.aspx).

Свободные искусства: Epstein, Range.

Раса и социология: On parenting: Megan R. Underhill, “White Parents Teach Their Children to Be Colorblind. Here’s Why That’s Bad for Everyone,” Washington Post, October 5, 2018, https://www.washingtonpost.com/nation/2018/10/05/white-parents-teach-their-children-be-colorblind-heres-why-thats-bad-everyone; on colorblind racism, см. также: Meghan Burke, Colorblind Racism (Cambridge: Polity Press, 2019).

Креативный класс и открытость: Richard Florida, The Rise of the Creative Class (New York: Basic Books, 2002), chap. 14. Цитата из его видеокурса: Richard Florida, “Technology, Talent, and Tolerance in the Creative City,” Coursera, accessed November 9, 2020, https://www.coursera.org/lecture/city-and-you-find-best-place/technology-talent-and-tolerance-in-the-creative-city-instructor-video-uVp5h.

Публичная сфера: Jürgen Habermas, The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society, trans. Thomas Burger (Cambridge, MA: MIT Press, 1989).

Совещательная демократия: James S. Fishkin, Democracy When the People Are Thinking: Revitalizing Our Politics Through Public Deliberation (Oxford: Oxford University Press, 2018).

Уполномоченная демократия: Roberto Mangabeira Unger, False Necessity: Anti-Necessitarian Social Theory in the Service of Radical Democracy (Cambridge: Cambridge University Press, 1987).

Цитаты Унгера: On federalism: Roberto Mangabeira Unger, “Big Thinkers: Roberto Mangabeira Unger on Empowered Democracy in the UK,” Institute for Government, November 15, 2013, https://www.instituteforgovernment.org.uk/events/big-thinkers-roberto-mangabeira-unger-empowered-democracy-uk.

Унгер об образовании: Roberto Mangabeira Unger, “No One Should Have to Do Work That Can Be Done by a Machine,” talk at Harvard Thinks Big 4, You Tube video, 10:47, February 28, 2013, https://www.youtube.com/watch?v=N8n5ZL5PwiA.

Джудит Шкляр: Judith Shklar, “The Liberalism of Fear,” in Liberalism and the Moral Life, ed. Nancy Rosenblum (Cambridge, MA: Harvard University Press, 1989), 31–38.

«Бесстрашная девочка»: статуя была установлена перед быком 7 марта 2017 года, но в ноябре 2018 года была перенесена в другую часть Финансового квартала. Пластинка со следами ног теперь отмечает место, где фигура стояла раньше.

9. Бдительность

Пародия на советы по лечению Covid-19: Sarah Cooper, “How to Medical,” YouTube video, 0:49, https://www.youtube.com/watch?v=RxDKW75ueI.

Сара Купер: James Poniewozik, “Trump Said, ‘I Have the Best Words.’ Now They’re Hers,” New York Times, May 27, 2020, https://www.nytimes.com/2020/05/27/arts/television/trump-sarah-cooper.html. See also: ZZ Packer, “Sarah Cooper Doesn’t Mimic Trump. She Exposes Him,” New York Times, June 25, 2020, https://www.nytimes.com/2020/06/25/magazine/sarah-cooper-doesnt-mimic-trump-she-exposes-him.html. Авторы выражают благодарность Купер за помощь в написании этого эпизода.

Цитата Купер: Shirley Li, “Sarah Cooper Has Mastered the Trump Joke,” Atlantic, May 8, 2020, https://www.theatlantic.com/culture/archive/2020/05/comedian-behind-viral-trump-pandemic-tiktok-sarah-cooper/611329. See also: Sarah Cooper and Sarah Cristobal, “Comedian Sarah Cooper on How Her Viral Trump Parodies Came to Be,” InStyle, July 10, 2020, https://www.instyle.com/news/sarah-cooper-essay-trump– impressions.

Успех Heytea: Farhan Shah, “Heytea Founder Neo Nie on the Ingredients to the Brand’s Success,” Peak, July 23, 2020, https://www.thepeakmagazine.com.sg/interviews/heytea-founder-neo-nie-business-success/; Li Tao, “How Chinese Tea-Drink Brand Heytea Saves Millions in Marketing Costs Thanks to Its Millennial Customers,” South China Morning Post, August 28, 2018, https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costs. See also: “He Is a Post– 90s CEO Worth 4 billion,” DayDay News, September 23, 2020, https://daydaynews.cc/en/technology/812466.html.