120. Lichtenfeld, S., Maier, M. A., Elliot, A. J. et al. (2009). The semantic red effect: Processing the word red undermines intellectual performance.
121. Loeber, S., Vollstдdt-Klein, S., Wilden, S. et al. (2011). The effect of pictorial warnings on cigarette packages on attentional bias of smokers.
122. Descartes, R. (1637).
123. Bossaerts, P. and Murawski, C. (2015). From behavioural economics to neuroeconomics to decision neuroscience: the ascent of biology inresearch on human decision making.
124. Bechara, A. (2003). The role of emotion in decision-making: Evidence from neurological patients with orbitofrontal damage.
125. Damasio, A.R. (1994).
126. Thaler, R.(2015).
127. Damasio, A.R. (1996). The somatic marker hypothesis and the possible functions of the prefrontal cortex.
128. Eagleman, D. (2015).
129. Plutchik, R. and H. Kellerman. (1980).
130. Coricelli, G., Dolan, R.J., and Sirigu, A. (2007). Brain, emotion and decision-making: The paradigmatic example of regret.
131. Vogel, S. and Schwabe, L. (2016). Learning and memory under stress: Implications for the classroom.
132. Alter, A.L. (2017).
133. McGaugh, J.L. (2013). Making lasting memories: Remembering the significant
134. Kensinger, E.A. (2009) Remembering the details: Effects of emotion.
135. di Pellegrino, G., Fadiga, L., Fogassi, L. et al. (1992). Understanding motor events: A neurophysiological study.
136. Dehaene, S., Changeux, J.P., Naccache, L. et al. (2006). Conscious, preconscious, and subliminal processing: A testable taxonomy.
137. Ledoux, J.E. (2016).
138. Burke, C. (2015). 100 customer service statistics you need to know.
139. Maslow, A.H. (1943). A theory of human motivation.
140. Maslow, A.H. (1968).
141. Witt, U. (2001). Learning to consume – A theory of wants and the growth of demand.
142. Berns, G.S. and Moore, S.E. (2012). A neural predictor of cultural popularity.
143. Du, P. and MacDonald, E.F. (2015). Products’ shared visual features do not cancel in consumer decisions.
144. Cowan, N. (2010). The magical mystery four: How is working memory capacity limited, and why?
145. Bromage, B.K. and Mayer, R. (1986).Quantitative and qualitative effects of repetition on learning from technical text.
146. Dimofte, C.V., Johansson, J.K., and Ronkainen, I.A. (2008). Cognitive and affective reactions of U.S. consumers to global brands.
147. Cowan, N. (2005).