Код убеждения. Как нейромаркетинг повышает продажи, эффективность рекламных кампаний и конверсию сайта

254. Fehr, E. and Schneider, F. (2010). Eyes are on us, but nobody cares: Are eye cues relevant for strong reciprocity? Proceedings: Biological Sciences 277 (1686): 1315–1323.

255. Tombs, S. and Silverman, I. (2004). Pupillometry. Evolution and Human Behavior 25 (4): 221–228.

256. Goldman, M. and Fordyce, J. (1983). Prosocial behavior as affected by eye contact, touch, and voice expression. Journal of Social Psychology 121 (1): 125–129.

257. Sadr, J., Jarudi, I., and Sinha, P. (2003). The role of eyebrows in face recognition. Perception 32 (3): 285–293.

258. Enrici, I., Adenzato, M., Cappa, S. et al. (2010). Intention processing in communication: A common brain network for language and gestures. Journal of Cognitive Neuroscience 23 (9): 2415–2431.

259. Huang, L., Galinsky, A.D., Gruenfeld, D.H. et al. (2011). Powerful postures versus powerful roles: Which is the proximate correlate of thought and behavior? Psychological Science 22 (1): 95–102.

260. Cu⇨ y, A. (2012). Your body language may shape who you are. TED Global.

261. van Baaren, R., Janssen, L., Chartrand, T.L. et al. (2009). Where is the love? The social aspects of mimicry. Philosophical Transactions of the Royal Society of London B: Biological Sciences 364 (1528): 2381–2389.

262. Rhode, D.L. (2010). The Beauty Bias: The Injustice of Appearance in Life and Law, 252. New York: Oxford University Press.

263. Busetta, G. and Fiorillo, F. (2013). Will Ugly Betty ever find a job in Italy? 391. Quaderno Di Ricerca.

264. Hamermesh, D.S. (2011). Beauty Pays: Why Attractive People Are More Successful, 216. Princeton, NJ; Oxford, UK: Princeton University Press.

265. Hill, A. and Scharff, L.V. (1997). Readability of screen displays with various foreground/background color combinations, font styles, and font types. Proceedings of the Eleventh National Conference on Undergraduate Research, II: 742–746.

266. Mackiewicz, J. (2007). Audience perception of fonts in projected Power-Point slides. Technical Communication 54 (3): 295–307.

267. Ali, A.Z.M.,Wahid, R., Samsudin, K. et al. (2013). Reading on the computer screen: Does font type have effects on web text readability? International Education Studies 6 (3): 26–35.

268. Breugst, N. and Patzelt, H. (2010). Entrepreneurs display of passion and employee’s commitment to new ventures. Academy of Management Annual Meeting Proceedings 8 (1).

269. Mujica-Parodi, L.R., Strey,H.H., Frederick, B. et al. (2009).Chemosensory cues to conspecific emotional stress activate amygdala in humans. PLoS One 4 (7): e6415.

270. Wallechinsky, D., Wallace, I., and Wallace, A. (1977). The People’s Almanac Presents the Book of Lists, 521. New York: Morrow.

271. Woo, J.W., Tam, J.K.C., Chan, D.S.G. et al. (2015). Uncovering what lies beneath a Salmonella enterica empyema. BMJ Case Reports, 2015.

272. Vrij, A. (2008). Detecting Lies and Deceit: Pitfalls and Opportunities, 2nd ed., 503. West Sussex, UK: Wiley.

273. Witkowski, T (2010). Thirty-five years of research on neuro-linguistic programming. NLP Research Data Base. State of the art or pseudoscientific decoration? Polish Psychological Bulletin 41 (2): 58–66.

274. Constantinidou, F. and Baker S. (2002). Stimulus modality and verbal learning performance in normal aging. Brain Language 82 (3): 296–311.

275. Brenda, S. (2009). Driving sales through shoppers’ sense of sound, sight, smell and touch. International Journal of Retail & Distribution Management 37 (3): 286–298.

276. Olahut, M.R. and Ioan, P. (2013). The effects of ambient scent on consumer behavior: A review of the literature. Annals of the University of Oradea, Economic Science Series 22 (1): 1797–1806.

277. Velasco, C., Jones, R., King, S. et al. (2013). Assessing the influence of the multisensory environment on the whisky drinking experience. Flavour 2 (23).

278. brusspup. (2011). Incredible Shade Illusion! YouTube (11 August), https://www.youtube.com/watch?v=z9Sen1HTu5o.