Ловушка для внимания: Как вызвать и удержать интерес к идее, проекту или продукту

Judee K. Burgoon, “Relational Message Interpretations of Touch, Conversational Distance, and Posture,” Journal of Nonverbal Behavior 15, no. 4 (1991): 233–59; Glen P. Williams and Chris L. Kleinke, “Effects of Mutual Gaze and Touch on Attraction, Mood, and Cardiovascular Reactivity,” Journal of Research in Personality 27, no. 2 (1993): 170–83.

Kate McCulley, “How I Survived a Mugging,” Adventurous Kate’s Solo Female Travel Blog, October 12, 2010, http://www.adventurouskate.com/how-i-survived-a-mugging/.

Carles Escera et al., “Neural Mechanisms of Involuntary Attention to Acoustic Novelty and Change,” Journal of Cognitive Neuroscience 10, no. 5 (1998): 590–604; Fabrice B. R. Parmentier, “Towards a Cognitive Model of Distraction by Auditory Novelty: The Role of Involuntary Attention Capture and Semantic Processing,” Cognition 109, no. 3 (2008): 345–62; Dennis P. Carmody and Michael Lewis, “Brain Activation when Hearing One’s Own and Others’ Names,” Brain Research 1116, no. 1 (2006): 153–58.

Майкл Познер, интервью с автором по телефону, 3 июля 2013 г.

E. Colin Cherry, “Some Experiments on the Recognition of Speech, with One and with Two Ears,” Journal of the Acoustical Society of America 25, no. 5 (1953): 975–79.

Anne M. Treisman, “The Effect of Irrelevant Material on the Efficiency of Selective Listening,” American Journal of Psychology 77, no. 4 (1964): 533–46.

Noelle Wood and Nelson Cowan, “The Cocktail Party Phenomenon Revisited: How Frequent Are Attention Shifts to One’s Name in an Irrelevant Auditory Channel?” Journal of Experimental Psychology: Learning, Memory, and Cognition 21, no. 1 (1995): 255–60.

Megan Garber, “Ghost Army: The Inflatable Tanks that Fooled Hitler,” The Atlantic, May 22, 2013, http://www.theatlantic.com/technology/archive/

2013/05/ghost-army-the-inflatable-tanks-that-fooled-hitler/276137/; The Ghost Army, directed by Peter Coyote (Arlington, VA: PBS Distribution, 2013), DVD.

Глава 3. Фрейминг

Sarah Everts, “How Advertisers Convinced Americans They Smelled Bad,” Smithsonian.com, August 2, 2012, http://www.smithsonianmag.com/

history-archaeology/How-Advertisers-Convinced-Americans-They-Smelled-Bad-164779646.html.

Дитрам Шефель, интервью с автором по телефону, 5 февраля 2014 г.

Elizabeth F. Loftus and John C. Palmer, “Reconstruction of Automobile Destruction: An Example of the Interaction Between Language and Memory,” Journal of Verbal Learning and Verbal Behavior 13, no. 5 (1974): 585–89.

Marianne Bertrand and Sendhil Mullainathan, “Are Emily and Brendan More Employable than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination” (working paper, Univ. of Chicago, Graduate School of Business, 2002).

Will Wei, “How Pandora Survived More than 300 VC Rejections,” Business Insider, July 14, 2010, http://www.businessinsider.com/pandora-vc-2010–7.

Robert Strohmeyer, “The 7 Worst Tech Predictions of All Time,” TechHive, December 31, 2008, http://www.techhive.com/article/155984/worst_tech_predictions.html.

Gene Weingarten, “Pearls Before Breakfast,” The Washington Post, April 8, 2007.

Nina Verdelli, “The Violin and the Street,” Citizen Brooklyn, n. d., http://www.citizenbrooklyn.com/topics/fashion/the-violin-and-the-street/.

Сьюзан Кезер, интервью с автором по телефону, 26 мюля 2013 г.

Alhan Keser, “Why Joshua Bell Failed in the Subway,” Alhan Keser blog, November 22, 2012, http://web.archive.org/web/20130806230315/

http://alhan.co/why-joshua-bell-failed-in-subway/.

Press Association, “Rush Hour Traffic Tops Poll of Everyday Stresses,” The Guardian, October 31, 2000, http://www.theguardian.com/uk/2000/nov/01/transport.world.

Кезер, интервью с автором.

Adam Wooten, “International Business: Wrong Flowers Can Mean Death for Global Business,” Deseret News, February 4, 2011, http://www.deseretnews.com/article/705365824/Wrong-flowers-can-mean-death-for-global-business.html.

Frank Luntz, Words that Work: It’s Not What You Say, It’s What People Hear (New York: Hyperion, 2007).

Tommy Christopher, “How Fox News, CNN, and MSNBC Covered Chris Christie ‘Bridgegate’ on Wednesday,” Mediaite, January 9, 2014, http://www.mediaite.com/tv/how-fox-news-cnn-and-msnbc-covered-chris-christie-bridgegate-on-wednesday/.

Lynn Hasher, David Goldstein, and Thomas Toppino, “Frequency and the Conference of Referential Validity,” Journal of Verbal Learning and Verbal Behavior 16, no. 1 (1977): 107–12.