Ловушка для внимания: Как вызвать и удержать интерес к идее, проекту или продукту

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Глава 5. Вознаграждение

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Кент Берридж, интервью с автором по телефону, 16 апреля 2014 г.

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Дэниел Пинк, интервью с автором по телефону, 16 июня 2014 г.

Timothy A. Judge et al., “The Relationship Between Pay and Job Satisfaction: A Meta-Analysis of the Literature,” Journal of Vocational Behavior 77, no. 2 (2010): 157–67.

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Chou, Yu-kai, “The Six Different Contextual Types of Rewards in Gamification,” Yu-kai Chou Gamification. November 11, 2013. http://www.yukaichou.com/marketing-gamification/six-context-types-rewards-gamification.

Leslie Scrivener, “Terry’s Running for the Cancer Society,” Montreal Gazette, April 28, 1980; Leslie Scrivener, Terry Fox: His Story, rev. ed. (New York: McClelland & Stewart, 2010).

Пинк, интервью с автором.

James K. Harter et al., “Causal Impact of Employee Work Perceptions on the Bottom Line of Organizations,” Perspectives on Psychological Science 5, no. 4 (2010): 378–89.

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Steven Reiss, Who Am I?: 16 Basic Desires that Motivate Our Actions and Define Our Personalities (New York: Penguin, 2002).

Пинк, интервью с автором.

Robert Weisman, “An Iconoclast’s Ideas for Redefining Management,” Boston.com, May 9, 2004, http://www.boston.com/business/articles/

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Берридж, интервью с автором.

Maryellen Hamilton and Suparna Rajaram, “The Concreteness Effect in Implicit and Explicit Memory Tests,” Journal of Memory and Language 44, no. 1 (2001): 96–117.