Ловушка для внимания: Как вызвать и удержать интерес к идее, проекту или продукту

Robert Madrigal and Colleen Bee, “Suspense as an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials,” Advances in Consumer Research 32, no. 1 (2005): 561.

Colleen C. Bee and Robert Madrigal, “It’s Not Whether You Win or Lose; It’s How the Game Is Played,” Journal of Advertising 41, no. 1 (2012): 47–58.

Стивен Содерберг, интервью с автором, Нью-Йорк, 17 июля 2013 г.

Eric McWhinnie, “How Much Will March Madness Cost Corporate America?” Wall St. Cheat Sheet, March 13, 2014, http://wallstcheatsheet.com/politics/how-much-will-march-madness-cost-corporate-america.html/; Erik Matuszewski, “March Madness Gambling Brings Out Warnings from NCAA to Tournament Players,” Bloomberg, March 17, 2011, http://www.bloomberg.com/news/2011–03–17/march-madness-gambling-brings-out-warnings-from-ncaa-to-tournament-players.html.

Harry E. Blanchard and Asghar Iran-Nejad, “Comprehension Processes and Eye Movement Patterns in the Reading of Surprise-Ending Stories,” Discourse Processes 10, no. 1 (1987): 127–38.

Emily Nussbaum, “Tune In Next Week,” The New Yorker, July 30, 2012, http://www.newyorker.com/arts/critics/television/2012/07/30/

120730crte_television_nussbaum; Harold MacGrath, The Adventures of Kathlyn (Indianapolis: Bobbs-Merrill, 1914).

Mike Fenn, “60,000 Redditors Want to Know What’s in This Safe,” The Daily Dot, March 18, 2013, http://www.dailydot.com/society/reddit-whatsinthisthing-locked-safe-new-zealand/.

Ben Parr, “Startup Crisis Control: 6 Painful Lessons from Airbnb,” Mashable, July 29, 2011, http://mashable.com/2011/07/29/airbnb-pr-crisis/; Michael Arrington, “The Moment of Truth for Airbnb as User’s Home Is Utterly Trashed,” TechCrunch, July 27, 2011, http://techcrunch.com/2011/07/27/the-moment-of-truth-for-airbnb-as-users-home-is-utterly-trashed/.

Austin Carr, “The Secret to Airbnb’s Freakishly Rapid Orgy Response: ‘Scenario Planning,’ ” Fast Company, March 17, 2014, http://www.fastcompany.com/3027798/the-secret-to-airbnbs-freakishly-rapid-orgy-response-scenario-planning.

NPR, “How to Write a Great Mystery,” Talk of the Nation, July 28, 2008, http://www.npr.org/templates/story/story.php?storyId=92995184.

Mark Alford, “Isaac Newton: The First Physicist,” Washington Univ. in St. Louis, 1995, http://physics.wustl.edu/~alford/newton.html.

Глава 8. Признание

Кина Граннис, интервью с автором, Лос-Анджелес, 11 июня 2013 г.

Kina Grannis, “Gotta Digg,” YouTube, December 23, 2007, https://www.youtube.com/watch?v=XLLRsn_nr6s.

James A. Coan, Hillary S. Schaefer, and Richard J. Davidson, “Lending a Hand: Social Regulation of the Neural Response to Threat,” Psychological Science 17, no. 12 (2006): 1032–39.

Deirdra Funcheon, “Balloon Boy 2012: Three Years After the Hoax, Falcon Heene Fronts a Metal Band,” New Times Broward-Palm Beach, December 13, 2012, http://www.browardpalmbeach.com/2012–12–13/news/balloon-boy-2012-three-years-after-hoax-falcon-heene-fronts-a-metal-band/full/.

Yalda T. Uhls and Patricia M. Greenfield, “The Value of Fame: Preadolescent Perceptions of Popular Media and Their Relationship to Future Aspirations,” Developmental Psychology 48, no. 2 (2012): 315–26.

Jeremy Rifkin, The Empathic Civilization: The Race to Global Consciousness in a World in Crisis (New York: Penguin, 2009).

Дик Гуттман, интервью с автором по телефону, 11 мая 2013 г.

Ben Parr, “Likes, Retweets, Comments & the Rise of the Validation Society,” Ben Parr’s Entrepreneurial Musings blog, January 24, 2012, http://benparr.com/2012/01/validation-society/.

Jenna Wortham, “Valley of the Blahs: How Justin Bieber’s Troubles Exposed Twitter’s Achilles’ Heel,” Bits blog, New York Times, January 25, 2014, http://bits.blogs.nytimes.com/2014/01/25/valley-of-the-blahs-how-justin-biebers-downfall-exposed-twitters-achilles-heel/.

Джош Элман, интервью с автором, Халф-Мун-Бей, Калифорния, 17 июня 2013 г.

Carol Kuruvilla, “San Francisco Turns into Gotham City for Batkid,” Daily News, November 16, 2013, http://www.nydailynews.com/news/national/san-francisco-turns-gotham-city-batkid-article-1.1518454; Bill Chappell, “Holy Empathy! Batkid Lives Superhero Dream in San Francisco,” The Two-Way, NPR, November 15, 2013, http://www.npr.org/blogs/thetwo-way/2013/11/15/245480296/holy-empathy-batkid-lives-superhero-dream-in-san-francisco.

Deborah A. Small, George Loewenstein, and Paul Slovic, “Sympathy and Callousness: The Impact of Deliberative Thought on Donations to Identifiable and Statistical Victims,” Organizational Behavior and Human Decision Processes 102, no. 2 (2007): 143–53.