Маркетинг менеджмент

Bernard Berelson and Gary A. Steiner, Human Behavior: An Inventory of Scientific Findings (New York: Harcourt Brace Jovanovich, 1964), p. 88.

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J. Edward Russo, Margaret G. Meloy, and T. J. Wilks, «The Distortion of Product Information During Brand Choice», Journal of Marketing Research 35 (1998): 438—452.

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John R. Anderson, The Architecture of Cognition (Cambridge, MA: Harvard University Press, 1983); Robert S. Wyer Jr. And Thomas K. Srull, «Person Memory and Judgement», Psychological Review 96, no. 1 (1989): 58—83.

165

Fergus I. M. Craik and Robert S. Lockhart, «Levels of Processing: A Framework for Memory Research», Journal of Verbal Learning and Verbal Behavior 11 (1972): 671—684; Fergus I. M. Craik and Endel Tulving, «Depth of Processing and the Retention of Words in Episodic Memory», Journal of Experimental Psychology 104, no. 3 (1975): 268—294; Robert S. Lockhart, Fergus I. M. Craikand Larry Jacoby, «Depth of Processing, Recognition and Recall», in Recall and Recognition , ed. John Brown (New York: John Wiley & Sons, 1976).

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Benson Shapiro, V. Kasturi Rangan, and John Sviokla, «Staple Yourself to an Order», Harvard Business Review (July–August 1992): 113—122. См. также: Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright, «The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market», Journal of Marketing Research (May 2000): 139—155.

167

Ученые разработали несколько моделей процесса приобретения товара. См.: John A. Howard and Jagdish N. Sheth, The Theory of Buyer Behavior (New York: Wiley, 1969); James F. Engel, Roger D. Blackwell, and Paul W. Miniard, Consumer Behavior , 8th ed. (Fort Worth, TX: Dryden, 1994); Mary Frances Luce, James R. Bettman, and John W. Payne, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice (Chicago: University of Chicago Press, 2001).

168

См.: William P. Putsis, Jr. and Narasimhan Srinivasan, «Buying or Just Browsing? The Duration of Purchase Deliberation», Journal of Marketing Research (August 1994): 393—402.

169

См.: Chem L. Narayana and Rom J. Markin, «Consumer Behavior and Product Performance: An Alternative Conceptualization», Journal of Marketing , (October 1975): 1–6. См. также: Wayne S. DeSarbo and Kamel Jedidi, «The Spatial Representation of Heterogeneous Consideration Sets», Marketing Science 14, no. 3, pt. 2 (1995), 326—342; Lee G. Cooper and Akihiro Inoue, «Building Market Structures from Consumer Preferences», Journal of Marketing Research 33, no. 3 (August 1996): 293—306.

170

См.: Paul E. Green and Yoram Wind, Multiattribute Decisions in Marketing: A Measurement Approach (Hinsdale, IL: Dryden, 1973), ch. 2; Leigh McAlister, «Choosing Multiple Items from a Product Class», Journal of Consumer Research (December 1979): 213—224; Richard J. Lutz, «The Role of Attitude Theory in Marketing», in eds. Kassarjian and Robertson, Perspectives in Consumer Behavior , pp. 317—339.

171

Модель воспринимаемой ценности была предложена Мартином Фишбейном: Martin Fishbein, «Attitudes and Prediction of Behavior» in Readings in Attitude Theory and Measurement , ed. Martin Fishbein (New York: John Wiley, 1967), pp. 477–92. Критический обзор содержится в работе: Paul W. Miniard and Joel B. Cohen, «An Examination of the Fishbein-Ajzen Behavioral-Intentions Model’s Concepts and Measures», Journal of Experimental Social Psychology (May 1981): 309—339.

172

См.: Harper W. Boyd Jr. Michael L. Ray and Edward C. Strong, «An Attitudinal Framework for Advertising Strategy», Journal of Marketing (April 1972): 27—33.

173

См.: Jagdish N. Sheth, «An Investigation of Relationships Among Evaluative Beliefs, Affect, Behavioral Intention, and Behavior», in Consumer Behavior: Theory and Application , ed. John U. Farley, John A. Howard, and L. Winston Ring (Boston: Allyn & Bacon, 1974), pp. 89–114.

174

Martin Fishbein «Attitudes and Prediction of Behavior» in Reading in Attitude Theory and Measurement , ed. Martin Fishbein (New York: John Wiley, 1967), pp. 477–92.

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