Television is the most powerful tool for the mass influence. As Dario Salas Sommer men-tioned "it is the strongest and the most excellent hypnotist." That is why to distract the viewers from the thoughtful life reflection and to change positive worldview they substitute true cul-ture and high art on the cult of entertainments and cruelty, depreciation of high morals and no-ble deeds as well as second-rate stories and characters. The "hypnotist"s" target is to "weaken" people"s pure intentions and high aspirations. The focus is on dealing with the everyday issues.
Personal culture is formed in the context of cultural diversity. It includes friendly envi-ronment, well-cultured people, self-education and considering culture phenomenon as a great value. These points show the way how to create an ideal personality. Level of an individual culture must correspond with the national scale and the culture level accepted in the whole world. An image of a Man of Culture reflects harmonized aspects of both external and internal worlds. Neither perfect, aesthetic appearance nor good communication skills and an ability to give a professional assessment to the works of art can be considered apart as a complete image of a cultured person. It is too little. It is also necessary to remember about human inner world, sincerity, integrity, honesty, justice and behavioral culture, attitude to the world and other peo-ple. At each historical stage there was presented a particular model of a well-cultured person. Immanuel Kant described a Man of Culture as a mystery, "an unknown object in itself." As it is mentioned by Sommer we can describe a well-cultured person as a man who "believes that his inner spiritual world is the main value. Moreover, that evolution of his consciousness helps to fill his every wish, deed or though with goodness. It will allow people to come closer to the main purpose of human existence - self-improvement. That is only thing that can help us to change the world where we live for better" [Sommer, 2014].
122 Future Human Image. Volume 7, 2017
The Ideal Image of a Man: the Main Characteristics and Ways of Achieving by Galyna Shevchenko
Today"s reality shows that instead of helping people to get noosphere and, particularly, a cos-moplanet level of consciousness when everybody lives in harmony with nature, the Universe and his own soul, when people are able to transfer higher cosmic spiritual energies into the human world which is aimed at forming the noosphere civilization, technosphere rules the real world. It maims human hearts and souls, inhibits emotions and feelings. That leads to increasing the distance from the true human culture as in general sense so in national aspects. Development of