We can find further development of the mentioned above thought in works by Pitirim Sorokin. The author has mentioned that the basis of an existing culture is always those values, which are important for a particular society [Sorokin, 1992]. In this context, it is important to notice that every historical stage forms a unique architecture of social life. It identifies a particular system of values, which all members of the community have to share. In turn, that system determines the content and the purpose of human existence. Dario Som-mer has rightly underlined that a real human value is in his own content, but not because of the assessment by others. "We should please our Lord, not the crowd. We should under - stand that only following the way pointed by our Creator we can get full self- realization as humans" [Sommer, 2014: 41]. In his "Morals of the 21st century" book, the author draws our attention to the fact that modern people have not been still reflecting a Perfect Human Image programmed by the Almighty. They rather look like a bridge between a wild animal and a true Man. Current image is not completed. That is why "people should realize their eternal unimportance, rebuild their capacities and complete the true Man"s Image. Every person has enough spiritual power to break out of imperfection through constant moral and spiritual improvement" [Sommer, 2014: 47]. The author underlines the importance to become people with a strong will and a firm character, but being sympathetic and united. [Sommer, 2014: 215] To get that purpose, as the author believes, it is necessary to come back to the traditional human values: hard work, honesty, integrity, readiness to sacrifice, tolerance, goodness, love, justice, solidarity, friendship and altruism. It is also important to remember about spirituality as a particular practice, which allows people to develop the highest virtue and get self- improvement through formation of a personal consciousness. As Sommer has identified the mentioned above qualities are the basis for a Completed Human Image. His classification consists of 23 points. Let us consider some of them. "A Completed Man" cannot be influenced by the crowd. His "I am" perception is developed and mature. He is thankful to God, his family and country. He feels hate to anybody. He is patient, kind, sympathetic, obtains the highest human qualities. He is not able to cause harm consciously. He assesses himself objectively. He controls his consciousness and stays open-minded. He evaluates himself according to the current development level, but does not depend on other"s appreciation" [Sommer, 2014: 41 50].
The 21st century is known as a period of rapid changes in the environment, society, culture, economics, interpersonal communication sphere and a Man"s inner world. Alvin Toffler, the author of the "Future Shock" book, discusses in his work the following question: "What do
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The Ideal Image of a Man: the Main Characteristics and Ways of Achieving by Galyna Shevchenko
people feel in times of changes?" In his opinion, they experience an unprecedented acceler-ating and that is why people might look for another world escape. "Their souls can"t catch up with the changes. The world seems to be hostile and scares by its immensity. When new cul-tural standards appear, people get a "cultural shock." The author underlines as well that every culture has its own pace of development. That"s why cultural shock should be considered as a particular phenomenon in the context of a certain period which has appeared as a result of overlapping a new culture level on the old one [Тоffler, 2002]. As Professor Pavel Gurevich notices, it is important not to become a slaver of transience. It is necessary to be prepared for changes, train adaptability in the context of decreasing fear of changes. The proper training should include development of observation and critical thinking skills. It will give an oppor-tunity to assess the particular events and phenomenons in the context of their accordance with the purpose and potential value for future.