2
the job, skill, study, etc. of persuading people to buy things: She began her career in selling, о He used his selling skills in the software industry, о The commission is investigating complaints about dishonest doorstep selling (= going to sb's home and trying to persuade them to buy your product).3
-selling (used to describe a product that sells in the way mentioned): the world's best-selling chocolate barfast-selling goods о a poor-selling product
'selling .concept (also
'sales .concept; noun(Marketing) [c] an idea for the way to sell a product or products: Salespeople will improve when they learn successful selling concepts, о Their sales concept is 'a new experience every week'.
marketing concept
(Economics)
the selling concept, the salesconcept [sing.] the approach to business that emphasizes persuading customers to buy products that you already have, sometimes in an aggressive way, rather than producing new ones that customers may want marketing concept, production concept'selling cost
noun [c, usually pl.] the amount that a company spends on advertising and selling a product: Our selling costs amounted to 30% of sales, о high/low selling costsselling .order = sell order
see also: time series
1 [C,l>] a business whose work involves doing sth for customers but not producing goods; the work that such a business does: the development of new goods and services о Smith's Catering Services (= a company, offers the best value, о How much does the basic phone service cost? о We can provide a home- delivery service, о There has been considerable growth in the service sector (= the part of the economy involved in this type of business), о a service industry
О to offer (sb)/provide (sb with) a service ♦ to expand/
1 (Stock Exchange) (also 'trading .session)
a period of trading on the stock exchange, usually from when it opens to when it closes on a particular day: a session of heavy trading о The FTSE100 fell for a third consecutive session, о The stock hit a session1 [c] an official agreement that ends an argument between two people or groups: The management and unions have reached a settlement over new working conditions, о An out-of-court settlement = an agreement that is made or money that is paid to stop sb going to court has been agreed in the dispute over the terms of the loan.
О to agree/negotiate/offer/reach a settlement ♦ a financial/global/an industry-wide/a negotiated settlement»a pay/wage settlement
[J] the action of reaching an agreement: the
settlement of a claim/dispute[u] the action of paying money that you owe: We offer a reduced price for quick settlement, о the settlement of a debt о a cheque in settlement of a bill
1 (
Finance) any of the units of equal value into which a company is divided and sold to raise(Finance)