Читаем Позитивные изменения. Том 2, № 2 (2022). Positive changes. Volume 2, Issue 2 (2022) полностью

Позитивные изменения. Том 2, № 2 (2022). Positive changes. Volume 2, Issue 2 (2022)

Sustainable integration of people with disabilities into the open labor market. Everland provides services to businesses and NGOs in the digital industry: design, content, web-development, as well as legal support services, adaptation of business services for clients with disabilities, and helping employers build inclusive teams. For people with disabilities, the project implements regular programs including training, psychological aid, assistance in the first experience-gaining steps, and the creation of special employment niches for people with disabilities of various nature. Everland also conducts research and implements special projects enabling a more effective dialogue with all the stakeholders — businesses, government, people with disabilities and their families. Today, the Everland community consists of more than 1,800 people with various disabilities from 76 regions of Russia and abroad (7 countries total), with more than 600 people working on a permanent basis in the Everland ecosystem or with partner employers, earning an average of 30,000 rubles monthly.

METHODS USED TO ADDRESS THE PROBLEM

1. An algorithm for psychological and occupational testing, followed by training for people with different types of disabilities in suitable professions.

2. Algorithms for inclusive team-building at employers — internal research in companies, onboarding programs, fine-tuning suitable vacancies and recruiting respective candidates, support and mentorship programs, legal support and supervision.

3. Systems for adapting business services and platforms to customers with disabilities — research, audit programs, focus groups, staff training programs.

4. Offline tools and social programs — family outreach, assistance in education and career guidance, appearance management, and other tools.

5. Popularizing the image of a person with a disability as an independent, active, working member of society.

ACCOMPLISHMENTS AND AWARDS

1. Everland online platform for professional training and employment of specialists with various types of disabilities is a finalist of the first national ranking "Our Contribution". The ranking is compiled by ANO "National Priorities" based on the 2021 results. The project was implemented by Everland together with its partner, VimpelCom PJSC.

2. Alexey Gorshenin's photo project, "An Ordinary Family", is the winner of #WEARETOGETHER 2021 International Award in the "Media Volunteering" nomination. The project, implemented jointly with the Everland community, provided employment to 16 specialists with disabilities.

FUNDS RAISED IN 2021

13.25 million rubles, including:

• 2.5 million grant from the Presidential Grants Fund

• 3.55 million private donations

• 2.9 million donations from businesses

• 2 million donations from NGOs

• 2.6 million interest-free loan to open a co-working space.

WHAT WAS DONE LAST YEAR

1. Everland has opened Moscow's first inclusive co-working space for people with disabilities to learn and work, as well as to test hypotheses for offline work together with businesses.

2. Everland has completed more than 10 high-level projects with businesses to make services accessible to customers with disabilities in offline infrastructure (Perekrestok — 5 regions, 400 stores, 4,000 employees trained) and online infrastructure (website, mobile app): Tinkoff Bank, Alfa Bank, Pyaterochka, M.Video — Eldorado Group, Leaders of Russia competition, Sovcombank, MegaFon, Rosbank, etc.).

3. Large-scale projects have been implemented to create inclusive teams in three companies — more than 160 people employed in total.

4. Another large-scale project, called «OncoNavigator», has been launched to raise awareness of cancer patients. Roadmaps have been developed for 20 localizations of cancer (lung, breast, nasopharynx, reproductive system, gastrointestinal tract, etc.). Materials are presented in the form of patient guidelines adapted to the Russian experience. The project audience is more than 3 million people.

5. The following research has been conducted:

• accessibility of digital infrastructure (websites and mobile applications) for blind users — 12 industries, 50 companies, more than 100 platforms;

• the key barriers to entry into the labor market for job seekers with disabilities.

6. Everland participated in an international project involving a study of the barriers and incentives for social entrepreneurial projects operated by people with disabilities. The study was conducted jointly with the INTAMT (International Academy of Management and Technology) on behalf of the German Foreign Ministry. In addition, Everland founder Igor Novikov worked on developing a strategy for employing people with disabilities in Kyrgyzstan.