Позитивные изменения. Том 2, №4 (2022). Positive changes. Volume 2, Issue 4 (2022)

• held a summer international exhibition “When Pomegranates Bloom…” at the Silk Factory;

• set up a call center to make appointments for the museums and tour programs;

• launched online ticket sales for all its museums;

• launched the Kolomna Constructivism motorcycle tour around the city.

DIRECT RESULTS FOR THE LAST YEAR

Sustainable development of the museum and creative cluster, overcoming the COVID-19 pandemic crisis.

Tourist traffic: about 100 thousand people.

Revenue from the sale of pastila products increased 40 % compared to 2020.

More than 300,000 pieces of kalach bread baked in one year.

SOCIAL EFFECTS ACHIEVED IN 2021

130 permanent jobs for local residents, including people with disabilities.

Improving the quality of life in the historical city.

In July-August 2021 two “People/Ideas” laboratories were held for project and start-up initiators in the field of creative industries and heritage of the Moscow Region together with the Ministry of Culture of the Moscow Region.

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¹ Scattered hotel”, “dispersed hotel”, “Albergo Diffuso” is a concept in the field of hotel business, which was first implemented in Italy in the early 1980s as a way to revitalize small historical Italian villages and communes. The philosophy behind the scattered hotel can be formulated as a discreet fusion between a hotel and the existing architecture, as well as local culture and customs.

The events were held in Kolomna (the Silk Factory museum-laboratory) and Sergiyev Posad (Moscow Region). Their goal was to transform the participants' ideas about the place and role of heritage in the development of creative industries and the economic, social and cultural development of the Moscow Region territories. More than 30 people participated in the laboratories.

In October 2021, together with the Ministry of Culture of the Moscow Region, the Kolomensky Posad team prepared and conducted a special 5-day Heritage and Creative Industries school at the Tavrida art cluster. It was attended by more than 50 young designers and representatives of creative industries. The participants learned methods and techniques for working with cultural heritage as a resource for local development.

On June 7–11, 2022, Kolomna hosted an internship for the winners of the Cultural Mosaic of Small Towns and Villages competition of the Elena and Gennady Timchenko Charitable Foundation, where the participants learned about the principles of operation of the museum and creative cluster and were consulted on the projects they would implement in their respective territories.

Case studies in the sphere of the use of cultural and symbolic capital of the Collection 100 territories were published on the Heritage Library's website, www.rhlib.ru.

SOCIAL AND ECONOMIC IMPACT

The activity of Kolomensky Posad is a driver of social, cultural and economic development of the territory based on the history of the place, traditional forms of economic management, the growing trend of domestic tourism development, cooperation with local communities, and heritage management.

FINANCIAL SUSTAINABILITY MODEL

Financial sustainability is achieved through a combination of three main product groups:

• procultural (crafts, theatrical productions, publications, media products, exhibitions, festivals, fairs, ceremonies, contemporary art, design, fashion, etc.);

• knowledge and impressions generated by the atmosphere, environment, style and way of life, authentic cuisine, real lived life programs;

• symbolic souvenirs.

The Tom Sawyer Fest

A Historical Environment Restoration Festival, Run by Volunteers and Funded by Partners.

http://tsfest.ru/

The Tom Sawyer Fest is a festival for those who want to make the city better, to move from words to action, to choose and clean up the city looks, to draw attention to the value of the historical environment and unite urban activists into an active community.

PROBLEM ADDRESSED

Loss of historical heritage.

METHODS USED TO ADDRESS THE PROBLEM

A grassroots heritage restoration initiative. Festival participants restore the facades or individual elements (e.g., doors) of historical buildings, architectural elements of the city (sculptures, bus stops), engage volunteers, raise resources (materials, tools, partner funding), working in coordination with the authorities.

FUNDS RAISED IN 2021

The project has federal and local partners. 5.2 million rubles' worth of support from the federal partners have been raised.

ACCOMPLISHMENTS AND AWARDS

In 2016, the Tom Sawyer Fest was cited in a UNESCO report at Habitat III, the United Nations Conference on Housing and Sustainable Urban Development, as an example of effective “soft renewal.”