Позитивные изменения. Том 2, №4 (2022). Positive changes. Volume 2, Issue 4 (2022)

“I had another woman approach me; she makes teterkas — local traditional decorated oven-baked rye bread. She said: “I can make teterkas, but I have to come up with the packaging.” Our designer made the logo, and we called the product “Bolshukha's Treat.” Bolshukha is the eldest woman in the family. We also made postcards for her with a description and recipe. Now, when tourists come to this woman's house for lunch, they can buy a box of teterkas to take home. I think this is also a good social effect,” Irina Mezhinskaya says.

FINANCIAL SUSTAINABILITY MODEL

Proceeds from the sales of mats in Moscow at the Northern Heritage Foundation's events and online, as well as at the Foundation's websites.