Позитивные изменения. Том 3, № 4 (2023). Positive changes. Volume 3, Issue 4(2023)

Periods subject to evaluation: The assessment covers three phases: the project implementation period, a comparable period before the project start, and a similar duration following the project’s completion. Indicators should demonstrate a decline in staff turnover during and after the project period.

2. Developing a New Standard for Consuming Social and Cultural Services

This criterion measures how much the project contributes to either introducing new or enhancing the quality of existing social and cultural services. Essentially, it determines whether the project leads to the creation of new products or services or the transformation of existing ones.

To evaluate the establishment of a new consumption standard for social and cultural services, it is essential to analyze the changes in revenue and income before, during, and after the project. This assessment would typically involve examining comparable financial data, such as ticket sales for events or information on the variety and pricing of provided social services. This analysis helps gauge the effectiveness of the new standard and its impact on the organization’s financial metrics.

Key indicators for evaluation:

• Average Revenue (RUB/month): calculated for the project implementation period, a comparable period before the project start, and a similar duration following the project’s completion.

• Average Net Income (RUB/month): Similar to revenue, the average net income is calculated for the project implementation period and comparable periods before and after the project implementation.

The average indicators can be followed up after the project is completed, to monitor residual changes over extended periods of time:

• Average Income Growth: (Average Income During Project / Average Income Before Project — 1) × 100 %

• Average Net Income Growth: (Average Net Income During Project / Average Net Income Before Project — 1) × 100 %

3. Replication to Secondary Audiences

This criterion reflects the project’s capacity to disseminate its outcomes to secondary audiences, which are not directly involved in the project’s core activities. Secondary audiences are those who benefit from the project’s results without significant additional investment or with comparatively lower investment than the primary audience.

This type of changes is assessed over two indicators. The first one is expressed as an estimate of the cost of training the secondary audience, compared to that of the primary audience. It is characteristic of projects aimed at disseminating knowledge and skills to specific professional groups. The second indicator is a cost-benefit analysis between the original project and its subsequent extension. This parameter applies to projects that create and replicate new social models.

A set of indicators for assessment:

• Numerical coverage of the secondary audience (number of people who received new knowledge / skills from the project participants).

• Cost of training per participant in the primary (secondary) audience: equals the total cost of training activities divided by the number of people trained. The formula is based on a comparable volume of training for the primary and secondary audience. Both the company’s own funds and grant funds are factored in.

The cost of training per participant must be lower in the secondary audience than the cost of training for the primary audience.