Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас

[75] Jackson E. M., The PayPal Wars: Battles with eBay, the Media, the Mafia, and the Rest of Planet Earth. Los Angeles: WND Books, 2012.

[76] Hagiu A., Eisenmann T. A Staged Solution to the Catch‑22 // Harvard Business Review. 2007. Vol. 85. No. 11. Pp. 25–26.

[77] Gawer A., Henderson R. Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel // Journal of Economics and Management Strategy. 2007. Vol. 16. No. 1. Pp. 1–34.

[78] West J., Mace M. Browsing as the Killer App: Explaining the Rapid Success of Apple’s iPhone // Telecommunications Policy. 2010. Vol. 34. No. 5. Pp. 270–286.

[79] Boudreau K. J. Let a Thousand Flowers Bloom? An Early Look at Large Numbers of Software App Developers and Patterns of Innovation // Organization Science. 2012. Vol. 23. No. 5. Pp. 1409–1427.

[80] O’Rourke C. Swiss Postal Service Is Moving Some Mail Online // New York Times. 2009. July 13.

[81] Wallace E. Swiss Post Set to Become Country’s Largest Apple Seller // Genevalunch. 2012. June 28 // http://genevalunch.com/2012/06/28/swiss‑post‑set‑to‑become‑countrys‑largest‑apple‑seller/.

[82] Suster M. Why Launching Your Startup at SXSW Is a Bad Idea // Fast Company. 2013. February 13.

[83] Instagram Tips: Using Hashtags. Instagram blog // http://blog.instagram.com/post/17674993957/instagram‑tips‑using‑hashtags.

[84] Research Network, September 12, 2012 // http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1676444.

[85] Parker and Van Alstyne, Internetwork Externalities and Free Information Goods; Parker G. G., Van Alstyne M. Two‑Sided Network Effects: A Theory of Information Product Design // Management Science. 2005. Vol. 51. No. 10; Eisenmann, Parker, Van Alstyne, Strategies for Two‑Sided Markets.

[86] Rochet J.‑C., Tirole J. Platform Competition in Two‑Sided Markets // Journal of the European Economic Association. 2003. Vol. 1. No. 4. Pp. 990–1029.

[87] Hof R. Meetup’s Challenge // Businessweek. 2005. April 14 // http://www.businessweek.com/stories/2005‑04‑13/meetups‑challenge.

[88] Linderman M. Scott Heiferman Looks Back at Meetup’s Bet‑the‑Company Moment // Signal v. Noise. 2011. January 25 // https://signalvnoise.com/posts/2751‑scott‑heiferman‑looks‑back‑at‑meetups‑bet‑the‑company‑moment‑.

[89] Dredge S. MySpace – What Went Wrong // Guardian. 2015. March 6.

[90] Scott N. Wikipedia: Where Truth Dies Online // Spiked. 2014. April 29 // http://www.spiked‑online.com/newsite/article/wikipedia‑where‑truth‑dies‑online/14963#.U7RzHxbuSQ2.

[91] Eisenmann T. R., Parker G. G., Van Alstyne M. Opening Platforms: How, When and Why? // Platforms, Markets and Innovation / Ed. by A. Gawer. Cheltenham, UK, and Northampton, MA: Edward Elgar, 2009.

[92] Boudreau K. Open Platform Strategies and Innovation: Granting Access Versus Devolving Control // Management Science. 2010. Vol. 56. No. 10. Pp. 1849–1872.

[93] Hagiu A., Lee R. S. Exclusivity and Control // Journal of Economics and Management Strategy. 2011. Fall. Vol. 20. No. 3. Pp. 679–708.

[94] West J. How Open Is Open Enough? Melding Proprietary and Open Source Platform Strategies // Research Policy. 2003. Vol. 32. No. 7. Pp. 1259–1285; Chesbrough H. W. Open Innovation: The New Imperative for Creating and Profiing from Technology. Cambridge, MA: Harvard Business School Press, 2006.

[95] Gillette F. The Rise and Inglorious Fall of MySpace // Businessweek. 2011. June 22.

[96] Simon, The Age of the Platform.

[97] Rampell C. Widgets Become Coins of the Social Realm // Washington Post. 2011. November 3. D01.

[98] Huang P., Ceccagnoli M., Forman C., Wu D. J. Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software // Management Science. 2013. Vol. 59. No. 1. Pp. 102–121.

[99] Eisenmann T. R. Managing Proprietary and Shared Platforms // California Management Review. 2008. Vol. 50. No. 4. Pp. 31–53.

[100] Eisenmann, Parker, and Van Alstyne, Opening Platforms.

[101] Сегодня «новый технологический стандарт» и «долгосрочность» – далеко не связанные друг с другом вещи, стандарты меняются чуть ли не чаще раза в год (см. USB). В интернете это еще заметнее. Прим. науч. ред.

[102] Android and iOS Squeeze the Competition, Swelling to 96.3 % of the Smartphone Operating System Market for Both 4Q14 and CY14, According to IDC, press release. International Data Corporation. 2015. February 24.

[103] Информация не соответствует действительности. Прим. науч. ред.

[104] Rosoff M. Should Google Ditch Android Open Source? // Business Insider. 2015. April 10 // http://www.businessinsider.com/google‑should‑ditch‑android‑open‑source‑2015‑4; Amadeo R. Google’s Iron Grip on Android – Controlling Open Source By Any Means Necessary // Arstechnica. 2013. October 20 // http://arstechnica.com/gadgets/2013/10/googles‑iron‑grip‑on‑android‑controlling‑open‑source‑by‑any‑means‑necessary/.