Sapiens: A Brief History of Humankind

An even more interesting question concerns those standing at the top of the social pyramid. Why should they wish to enforce an imagined order if they themselves don’t believe in it? It is quite common to argue that the elite may do so out of cynical greed. Yet a cynic who believes in nothing is unlikely to be greedy. It does not take much to provide the objective biological needs of Homo sapiens. After those needs are met, more money can be spent on building pyramids, taking holidays around the world, financing election campaigns, funding your favourite terrorist organisation, or investing in the stock market and making yet more money – all of which are activities that a true cynic would find utterly meaningless. Diogenes, the Greek philosopher who founded the Cynical school, lived in a barrel. When Alexander the Great once visited Diogenes as he was relaxing in the sun, and asked if there were anything he might do for him, the Cynic answered the all-powerful conqueror, ‘Yes, there is something you can do for me. Please move a little to the side. You are blocking the sunlight.’

This is why cynics don’t build empires and why an imagined order can be maintained only if large segments of the population – and in particular large segments of the elite and the security forces – truly believe in it. Christianity would not have lasted 2,000 years if the majority of bishops and priests failed to believe in Christ. American democracy would not have lasted 250 years if the majority of presidents and congressmen failed to believe in human rights. The modern economic system would not have lasted a single day if the majority of investors and bankers failed to believe in capitalism.

The Prison Walls

How do you cause people to believe in an imagined order such as Christianity, democracy or capitalism? First, you never admit that the order is imagined. You always insist that the order sustaining society is an objective reality created by the great gods or by the laws of nature. People are unequal, not because Hammurabi said so, but because Enlil and Marduk decreed it. People are equal, not because Thomas Jefferson said so, but because God created them that way. Free markets are the best economic system, not because Adam Smith said so, but because these are the immutable laws of nature.

You also educate people thoroughly. From the moment they are born, you constantly remind them of the principles of the imagined order, which are incorporated into anything and everything. They are incorporated into fairy tales, dramas, paintings, songs, etiquette, political propaganda, architecture, recipes and fashions. For example, today people believe in equality, so it’s fashionable for rich kids to wear jeans, which were originally working-class attire. In the Middle Ages people believed in class divisions, so no young nobleman would have worn a peasant’s smock. Back then, to be addressed as ‘Sir’ or ‘Madam’ was a rare privilege reserved for the nobility, and often purchased with blood. Today all polite correspondence, regardless of the recipient, begins with ‘Dear Sir or Madam’.

The humanities and social sciences devote most of their energies to explaining exactly how the imagined order is woven into the tapestry of life. In the limited space at our disposal we can only scratch the surface. Three main factors prevent people from realising that the order organising their lives exists only in their imagination:

a. The imagined order is embedded in the material world. Though the imagined order exists only in our minds, it can be woven into the material reality around us, and even set in stone. Most Westerners today believe in individualism. They believe that every human is an individual, whose worth does not depend on what other people think of him or her. Each of us has within ourselves a brilliant ray of light that gives value and meaning to our lives. In modern Western schools teachers and parents tell children that if their classmates make fun of them, they should ignore it. Only they themselves, not others, know their true worth.

In modern architecture, this myth leaps out of the imagination to take shape in stone and mortar. The ideal modern house is divided into many small rooms so that each child can have a private space, hidden from view, providing for maximum autonomy. This private room almost invariably has a door, and in many households it is accepted practice for the child to close, and perhaps lock, the door. Even parents are forbidden to enter without knocking and asking permission. The room is decorated as the child sees fit, with rock-star posters on the wall and dirty socks on the floor. Somebody growing up in such a space cannot help but imagine himself ‘an individual’, his true worth emanating from within rather than from without.