Стратегический менеджмент по Котлеру: Лучшие приемы и методы

Brews P. J., «Star Trek strategy: Real strategy at work», Business Strategy Review, Autumn 2003, Volume 14, Issue 3, p. 34–43.

Dixit A. K., Nalebuff B. J., Thinking Strategically[84], New York 1991.

Dutta P. K., Strategies and Games, Cambridge (MA) et al. 2001.

Eisenhardt K., Sull D., «Strategy as simple rules' in: Harvard Business Review, January 2001, p. 107–116.

Hammer M., «The superefficient company» in: Harvard Business Review, September 2001, p. 82–91.

Hammer M., Champy J., Reengineering the Corporation[85], New York 1993.

Hansmann K.-W., Industrielles Management (5th ed.), Munich et al. 1997.

Hansmann K.-W., Nissen M., Carstensen H., Bickhoff N., Study of public events in Hamburg, Hamburg 2005.

Harrington H. J., Business Process Improvement[86], New York 1991.

Hawawini G., Viallet C, Finance for Executives: Managing for Value Creation, 2nd edition, Mason 2002.

Henderson В., The Experience Curve Reviewed – How does it Work? Boston 1974.

Henderson В., Henderson on Corporate Strategy, Cambridge 1979.

Henderson В., The Logic of Business Strategy, Cambridge 1984.

Hill T., Westbrook R., «SWOT analysis: It's time for a product recall», Long Range Planning, Vol. 30 (1997), No. 1, p. 46–52.

Hutzschenreuter Т., Wachstumsstrategien, Wiesbaden 2001.

Kapferer, J.-N., (Re)inventing the Brand, London et al. 2001.

Knyphausen-Aufsess zu D., Bickhoff N., Bieger Т., «Understanding and breaking the rules of business: Toward a systematic four – step process' in: Business Horizons, Kelley School of Business, Indiana University, September – October 2006, 369–377.

Knyphausen-Aufsess zu D., Meinhardt Y., «Revisiting Strategy: Ein Ansatz zur Systematisierung von Geschaftsmodellen» [Revisiting strategy: An aссroach for systemizing business models], Zukunftige Geschaftsmodelle [Future business models], T. Bieger et al. (ed.), Berlin et al. 2002. Kotler P., Keller K. L., Marketing Management[87] (13th ed.), Uссer Saddle River.

Kroger C., Strategisches Marketing von Online-Medienprodukten: Marktattraktivitat und Wettbewerbspositionen, Wiesbaden 2002.

Levitt Т., "Marketing Myopia"[88] in: Harvard Business Review, July/Aug. 1960, p. 45–56.

Markides C., «A dynamic view of strategy», Sloan Management Review 40/3 (1999), p. 55–63.

Mintzberg H., «The Manager's Job: Folklore and Fact», Harvard Business Review, July – Aug. 1975, p. 49–61.

Mintzberg H., The Rise and Fall of Strategic Planning, Hemel et al. 1994.

Pearson S., Building Brands Directly, London 1996.

Pettigrew A., Thomas H. A., Vhittington R. (ed.), Handbook of Strategy and Management, London et al. 2002.

Porter M., Competitive strategy[89], New York 1980.

Porter M., «Towards a dynamic theory of strategy», Strategic Management Journal 12 (1991), p. 95–117.

Prahalad C., Hamel G., «The core competence of the corporation», Harvard Business Review, May – June 1990, 79–91.

Raссaport A., Shareholder Value (2nd ed.), Stuttgart 1999.

Scherer F., Industrial Market Structure and Economic Performance (2nd ed.), Chicago 1980.

Schwenker B., Botzel S., Making Growth Work, Berlin et al. 2007.

Schwenker B., Spremann K., Management Between Strategy and Finance, Berlin et al. 2009.