Trump: How to Get Rich

Donald J. Trump HOW TO GET RICH

Introduction

Five Billion Reasons Why You Should Read This Book

A lot has happened to us all since 1987. That’s the year The Art of the Deal was published and became the bestselling business book of the decade, with over three million copies in print.

Business Rule #1: If you don’t tell people about your success, they probably won’t know about it.

A few months ago, I picked up The Art of the Deal, skimmed a bit, and then read the first and last paragraphs. I realized that after seventeen years they still rang true. I could have written these words yesterday:

First paragraph: I don’t do it for the money. I’ve got enough, much more than I’ll ever need. I do it to do it. Deals are my art form. Other people paint beautifully on canvas or write wonderful poetry. I like making deals, preferably big deals. That’s how I get my kicks.

Last paragraph: Don’t get me wrong. I also plan to keep making deals, big deals, and right around the clock.

It’s now 2004, I’m still making deals around the clock, and I still don’t do it for the money.

I don’t think you should do it for the money, either. Money is not an end in itself, but it’s sometimes the most effective way to help us realize our dreams. So if you’ve got big dreams and you’re looking for a way to make them happen, this book is for you.

How to Get Rich.That’s what I decided to call it, because whenever I meet people, that’s usually what they want to know from me. You ask a baker how he makes bread. You ask a billionaire how he makes money.

Sure, there have been countless how-to-get-rich books written by millionaires. Billionaire authors are harder to find. Billionaire authors with interests in real estate, gaming, sports, and entertainment are rarer still.

And billionaire authors with their own Manhattan skyscrapers and hit prime-time TV series are the rarest of all. I’m pretty sure I’m the only one, though Oprah could give me a run for the money if she ever decides to write another book and get into real estate.

Business Rule #2: Keep it short, fast, and direct. The following pages will be straightforward and succinct, but don’t let the brevity of these passages prevent you from savoring the profundity of the advice you are about to receive. These stories and words of wisdom have been distilled from almost thirty years at the top.

So here it comes: The Scoop from The Donald. After you make your first billion, don’t forget to send me a thank-you note. You know the address.

Business Rule #3: Begin working at a young age. I did.

In The Art of the Deal, I mentioned my nemesis and mentor at New York Military Academy, Theodore Dobias, here on my left. Major General John Brugmannis on my right.

Be a General

I am the chairman and president of The Trump Organization. I like saying that because it means a great deal to me. There are almost twenty thousand members of this organization at this point. I did a print ad once in which I declared, I only work with the best. That statement still stands.

More and more, I see that running a business is like being a general. Calling the shots carries a great deal of responsibility, not only for yourself, but for your troops. Your employees’ lives, to a large extent, are dependent on you and your decisions. Bad strategy can end up affecting a lot of people. This is where being a leader takes on a new dimension. Every decision you make is an important one, whether there are twenty thousand people working for you or just one.

If you are careful when finding employees, management becomes a lot easier. I rely on a few key people to keep me informed. They know I trust them, and they do their best to keep that trust intact.

For example, when I need to know something about my casinos and hotels in Atlantic City, I know I can call up Mark Brown, my CEO, and get a fast and informed answer. If I call Laura Cordovano over at Trump Park Avenue and ask about sales, she’ll give it to me exactly as it is. If I call Allen Weisselberg, my CFO, he’ll tell me what I need to know in twenty words or less. My senior counsel and Apprentice adviser, George Ross, can do it in ten words or less. Find people who suit your business style and you’ll have fewer problems to deal with as time goes on.