United Kingdom

Historians have differed sharply over the impact these commercial and cultural innovations had on British society as a whole. Some have argued that only a minority of men and women were touched by them and that the countryside, which contained the majority of the population, continued on in its traditional ways and values. This is certainly true of parts of Britain. The Scottish Highlands, the mountainous central regions of Wales, and some English regions such as East Anglia remained predominately rural and agricultural. Old beliefs and superstitions lingered on there and elsewhere, often into the late 19th century. Although Parliament repealed the laws against witchcraft in the 1730s, for example, many men and women, and not just the illiterate, continued to believe in its power. (John Wesley, the founder of Methodism, was convinced that witches and the Devil had a real corporeal existence on earth.) It is true, too, that many of the new consumer goods that improved the quality of life for the prosperous—porcelain china, armchairs, fine mirrors, newspapers, and manufactured toys—were beyond the economic reach of the poor. And, although new styles of interior decoration transformed the dwellings of the landed and mercantile classes—the sale of wallpaper, for example, had risen from 197,000 yards in 1713 to more than two million yards in 1785, a 10-fold increase—they rarely reached the impoverished. Some agricultural labourers and miners had only one set of clothes and lived in mud-lined cottages, caves, or cellars. Beggars, vagrants, and the unemployed might not possess even these basic commodities.

Yet it would be wrong to postulate too stark a contrast in life-styles between the town and countryside, between the wealthy and the lower orders. Points of contact between the various layers of British society were in fact increasing at this time. More and more country landowners, their womenfolk, and their servants succumbed (without, one suspects, too much trouble) to the temptation of spending some months every year sampling the pleasures of their neighbourhood provincial town, consulting its lawyers and financial agents, and patronizing its shops. Many urban merchants, taking advantage of better roads and coach services, went to live in the countryside while maintaining their businesses in town. Lower down the social scale, hawkers and peddlers (itinerant traders) carried town-produced goods into the country areas and sold them there. Conversely, the growing demand for food in urban areas sucked in men and goods from the countryside. English drovers braved the old Roman roads and faltering bridle paths, the only routes available in Welsh counties such as Caernarvon and Anglesey, in order to purchase meat cattle for London and other towns. Every year tens of thousands of black cattle from the Scottish Highlands were driven southward until they reached the Smithfield meat market in London. Demand for manufactured goods fostered the spread of inland trade, as did increasing industrial specialization in the different British regions. Daniel Defoe illustrated this point by describing the multiple provenance of an affluent man’s suit of clothes:

A coat of woollen cloth from Yorkshire, a waistcoat of cullamancoe from Norwich, breeches of strong drugget from Devizes and Wiltshire, stockings of yarn from Westmoreland, a hat of felt from Leicestershire, gloves of leather from Somerset, shoes from Northampton, buttons from Macclesfield, or, if metal, from Birmingham, garters from Manchester, and a shirt of handmade linen from Lancashire or Scotland.

In short, Britain was not a static society, and the towns and the countryside were not entirely separate spheres. Men and women moved about to seek pleasure, to do business, to sell goods, to marry, or to find work; and their ideas and impressions shifted over time.

The revolution in communications

Increased mobility was made possible by a revolution in communications. In the earlier 18th century long-distance travel was rare and the idea of long-distance travel for pleasure was a contradiction in terms. The speediest coach journey between London and Cambridge (just 60 miles) took at least a day. Traveling from the capital to the town of Shrewsbury by coach took more than three days, and the journey to Edinburgh could last as long as 10 days. Some travelers made their wills before starting, as coaches easily overturned on bad roads or in swollen rivers. By 1750, however, privately financed turnpike roads had spread from London and its environs to major English provincial centres like Bristol, Manchester, Newcastle, Leeds, and Birmingham. In the 1760s and ’70s they spread further into Wales and Scotland. The postal service also improved in this period, though again much more slowly in the Celtic fringe than in England. In 1765 only 30 Scottish towns enjoyed a daily postal service.