"Nope. It's impossible. Or maybe"-Carl thought about it for a while-"maybe 'astronomically improbable' is a better way of putting it." Then he looked mildly alarmed as he watched Miranda's expression change. "You can't just trace the connection backward. That's not how media works."
"How does media work, then?"
"Look out the window. Not toward the Bund-check out Yan'an Road."
Miranda swiveled her head around to look out the big window, which was partly painted over with colorful Coke ads and descriptions of blue plate specials. Yan'an Road, like all of the major thoroughfares in Shanghai, was filled, from the shop windows on one side to the shop windows on the other, with people on bicycles and powerskates. In many places the traffic was so dense that greater speed could be attained on foot. A few half-lane vehicles sat motionless, polished boulders in a sluggish brown stream.
It was so familiar that Miranda didn't really see anything. "What am I looking for?"
"Notice how no one's empty-handed? They're all carrying something."
Carl was right. At a minimum, everyone had a small plastic bag with something in it. Many people, such as the bicyclists, carried heavier loads.
"Now just hold that image in your head for a moment, and think about how to set up a global telecommunications network."
Miranda laughed. "I don't have any basis for thinking about something like that."
"Sure you do. Until now, you've been thinking in terms of the telephone system in the old passives. In that system, each transaction had two participants-the two people having the conversation. And they were connected by a wire that ran through a central switchboard. So what are the key features of this system?"
"I don't know-I'm asking you," said Miranda.
"Number one, only two people, or entities, can interact.
Number two, it uses a dedicated connection that is made and then broken for the purposes of that one conversation. Number three, it is inherently centralized-it can't work unless there is a central switchboard."
"Okay, I think I'm following you so far."
"Our media system today-the one that you and I make our livings from-is a descendant of the phone system only insofar as we use it for essentially the same purposes, plus many, many more. But the key point to remember is that
"Why? It worked, didn't it?"
"First of all, we needed to enable interactions between more than one entity. What do I mean by entity? Well, think about the ractives. Think about
"The countryside is a good example. It happens to be a digital map of France. Where did this map come from? Did the makers of
"So each person on the street is like an object?"
"Possibly. But a better analogy is that the objects are people like us, sitting in various buildings that front on the street. Suppose that we want to send a message to someone over in Pudong. We write the message down on a piece of paper, and we go to the door and hand it to the first person who goes by and say, 'Take this to Mr. Gu in Pudong.' And he skates down the street for a while and runs into someone on a bicycle who looks like he might be headed for Pudong, and says, 'Take this to Mr. Gu.' A minute later, that person gets stuck in traffic and hands it off to a pedestrian who can negotiate the snarl a little better, and so on and so on, until eventually it reaches Mr. Gu. When Mr. Gu wants to respond, he sends us a message in the same way."