Лайкни меня! Экономика благодарности

Дарите восторг и трепет «аттракционами неслыханной заботы, доброты и щедрости», чтобы поразить воображение публики и быть у всех на устах.

Применяйте тактику «притягивания» и неустанно напоминайте людям, за что ваш бренд заслуживает особых симпатий.

Кто маленький, пусть играет, как большой; кто большой, пусть играет так, как будто он маленький.

Не бойтесь ползти на первой скорости, прежде чем понесетесь на четвертой.

Тсс! Строго между нами:

Спасибо вам, что прочитали меня. Запишите мой имейл: gary@vaynermedia.com. Пишите мне, если вам понадобится моя помощь.

Примечания

1 David W. Gardner, W. David. “Facebook, Twitter Influence Purchases,” InformationWeek.com, July 27, 2010 http://www.informationweek.com/news/software/web_services/showArticle.jhtml?articleID=226300075

2 Bilal Hameed. “Facebook, Twitter Influences Up To 28% of Online Decisions,” StartupMeme.com, December 14, 2009, http://startupmeme.com/facebook-twitter-influences-upto–28-of-online-buying-decisions

3 Eric Caoili, “Farmville Sheds Another 9 Million Users in Latest Facebook Rankings,” Gamasutra, June 10, 2010.

4 Emily Yellin. Your Call Is (Not That) Important to Us (New York: The Free Press, 2009), 80–81.

5 Там же, с. 73—74.

6 Rick Burnes, “Twitter User Growth Slowed From Peak of 13% in March 2009 to 3.5% in October”, Hubspot Blog, January 19, 2010 http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of–13-in-March–2009-to–3–5-in-October.aspx

7 Nilay Patel. “AT&T Warns Customer That Emailing the CEO Will Result in a Cease and Desist Letter” Engadget.com, June 2, 2010, http://www.engadget.com/2010/06/02/atandt-warns-customer-that-emailing-the-ceo-will-result-in-a-cease/

8 Giorgio Galante, So Long and Thanks for all the Fish, http://attepicfail.tumblr.com/

9 Yellin. Your Call Is (Not That) Important to Us, 5.

10 Jeremy W. Peters “Some Newspapers, Tracking Readers Online, Shift Coverage,” New York Times, September 5, 2010, http://www.nytimes.com/2010/09/06/business/media/06track.html?_r=1&emc=eta1

11 Examples of Wufoo cards: Drew McClellan, “Marketing Tip #75: Handwritten Notes are Magic, Drew’s Marketing Minute, July 14 2010, http://www.drewsmarketingminute.com/2010/07/marketing-tip–75-handwritten-notes-are-magic.html. Also see Gene, Wufoo Loves Their Customers, Period Three Blog, March 13, 2009, http://blog.period-three.com/2009/03/13/wufoo-loves-their-customers/

12 Julia Kirby, “Wall Street Is No Friend to Radical Innovation,” US Airways Magazine, July 2010, 17–18.

13 Shane Snow, “The Rise of Text Messaging,” Mashable.com, August 2010. http://mashable.com/2010/08/17/text-messaging-infographic/

14 Amanda Lenhart, “Cell Phones and American Adults,” Pew Internet and American Life Project, September 2, 2010. http://www.pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx

15 Nina and Tim Zagat, “Nina and Tim Zagat,” Slate.com, June 1, 1999. http://www.slate.com/id/29583/entry/29585/

16 Heather Maddan. “Casting the Net,” SFGate.com, June 18, 2006. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/06/18/LVGO9JDMdv1.DTL&hw=yelp&sn=001≻=1000

17 Yelp.com, Press Page, “Company Announcements,” http://www.yelp.com/press/announcements

18 Paul Tharp, “Zagat-about-’em,” NYPost.com, September 8, 2009. http://www.nypost.com/p/news/business/zagat_about_em_FyHeEMEeS2WHoNCUhv1UAK

19 Yelp.com

20 Tharp, “Zagat-about-’em,” 2009.

21 Jillian Reagan, “Zagat me, Baby!”, The New York Observer, July 7, 2009, http://www.observer.com/2009/media/zagat-me-baby-new-mobile-app-will-tell-you-where-eat

22 Yelp.com

23 Tharp, “Zagat-about-’em,” 2009.

24 Peter Burrows, “Hot Tech Companies Like Yelp are Bypassing IPOs,” Businessweek.com, February 2010 http://www.businessweek.com/magazine/content/10_07/b4166023271880.htm

25 John C. Abell, “Yelp Takes on Foursquare in latest iPhone App Upgrade,” Wired.com, January 19, 2010, http://www.wired.com/epicenter/2010/01/yelp-iphone-foursquare/

26 Jenna Wortham, “Foursquare Signs a Deal With Zagat,” New York Times, February 9, 2010. http://bits.blogs.nytimes.com/2010/02/09/foursquare-inks-a-deal-with-zagat/

27 Zagat.com, Press Center, http://www.zagat.com/About/Index.aspx?menu=PR192

28 Joshua Cooper Ramo, “Why the Founder of Amazon.com is our Choice for 1999”, Time, December 1999.

29 Michael Learmonth, “Study: Most Brands Still Irrelevant on Twitter,” AdAge.com, July 27, 2010, http://adage.com/digital/article?article_id=145107

30 Charles Hugh Smith, “Social Networking May Not Be As Profitable As Many Think,” DailyFinance.com, July 20, 2010, http://www.dailyfinance.com/story/media/social-networking-may-not-be-as-profitable-as-many-think/19560291/