Мастер историй. Увлекай, убеждай, вдохновляй

• Создайте собственные площадки для обмена историями. Используйте клубы и встречи по обмену опытом, развешивайте истории на стендах или же вкладывайте их в конверты с зарплатой.

Барьер № 4. Я думаю, что историям не место в официальных отчетах или электронных письмах

Нет, там им как раз и место! Вспомните историю о двух письмах к Марку Притчарду.

Как вы узнаете, что делаете все правильно?

• Вы станете более успешным руководителем. Ваша команда будет лучше понимать ваше видение, станет более сплоченной, увлеченной и креативной, чем раньше.

• Люди будут рассказывать вам ваши же истории, не зная, что вы и есть их автор.

• У вас появится неконтролируемое желание поделиться историей. Поддайтесь ему – расскажите свою историю.

Приложение

Шаблон структуры истории (ЗДР = ИСТОРИЯ)

Контрольный перечень элементов истории (создатели историй)

Библиография

1. Ryan Mathews and Watts Wacker, What’s Your Story? Storytelling to Move Markets, Audiences, People, and Brands (Upper Saddle River, NJ: FT Press, 2008).

2. Craig Wortmann, What’s Your Story: Using Stories to Ignite Performance and Be More Successful (New York: Kaplan Publishing, 2006).

3. Evelyn Clark, Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success (Sevierville, TN: Insight Publishing, 2004); and Lori Silverman, Wake Me Up When the Data Is Over: How Organizations Use Storytelling to Drive Results (San Francisco: Jossey-Bass, 2006).

4. Margaret Parkin, Tales for Change: Using Storytelling to Develop People and Organizations (London: Kogan Page, 2004).

5. Jack Maguire, The Power of Personal Storytelling: Spinning Tales to Connect with Others (New York: Tarcher/Putnam, 1998).

6. Doug Lipman, The Storytelling Coach: How to Listen, Praise, and Bring Out People’s Best (Atlanta: August House, 1995).

7. National Storytelling Network (www.storynet.org).

8. Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business (New York: HarperCollins Publishers, 2007).

9. David Armstrong, Managing by Storying Around: A New Method of Leadership (New York: Doubleday Currency, 1992).

10. Peg C. Neuhauser, original observation from Corporate Legends & Lore: The Power of Storytelling as a Management Tool (Austin, TX: PCN Associates, 1993). Commentary from Margaret Parkin, Tales for Trainers: Using Stories and Metaphors to Facilitate Learning, rev. ed. (London: Kogan Page Limited, 2010).

11. Craig Wortmann, What’s Your Story: Using Stories to Ignite Performance and Be More Successful (New York: Kaplan Publishing, 2006).

12. Bob Johansen, Leaders Make the Future: Ten New Leadership Skills for an Uncertain World (San Francisco: Berrett-Koehler Publishers, 2009).

13. This is my version of an old folktale. Original author unknown.

14. Peg C. Neuhauser, Corporate Legends & Lore: The Power of Storytelling as a Management Tool (Austin, TX: PCN Associates, 1993).

15. Lori Silverman, Wake Me Up When the Data Is Over: How Organizations Use Storytelling to Drive Results (San Francisco: Jossey-Bass, 2006).

16. Larry Chang, Wisdom for the Soul: Five Millennia of Prescriptions for Spiritual Healing (Washington, DC: Gnosophia Publishers, 2006).

17. Chip Heath and Dan Heath, Switch: How to Change Things When Change Is Hard (New York: Crown Business, 2010).

18. Lilly Walters, Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade (New York: McGraw-Hill, 1993).

19. As reported to Portland Airport National Car Rental manager Wayne Ranslem.

20. Michael B. Druxman, How to Write a Story… Any Story: The Art of Storytelling (Thousand Oaks, CA: The Center Press, 1997).

21. T. A. Harley, The Psychology of Language (New York: Taylor & Francis, 1995).

22. Ayn Rand, The Voice of Reason: Essays in Objectivist Thought (New York: Plume, 1990).

23. Sumantra Ghoshal, The Individualized Corporation: A Fundamentally New Approach to Management (New York: Harper Business, 1997).

24. C. Hampden-Turner and F. Trompenaars, Building Cross-Cultural Competence (New Haven, CT: Yale University Press, 2000).

25. Patricia Beard, Blue Blood and Mutiny: The Fight for the Soul of Morgan Stanley (New York: Harper Perennial, 2008 [reprint]).

26. Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling (San Francisco: Jossey-Bass, 2001).

27. John E. Pepper, What Really Matters: Reflections on My Career at Procter & Gamble with Guiding Principles for Success in the Marketplace and in Life (Cincinnati: Procter & Gamble, 2005).

28. George Santayana, Reason in Common Sense: The Life of Reason Volume (Mineola, NY: Dover, 1980).

29. Adapted from Michael Brown and Alan Khazei, City Year’s Founding Stories (July 2004).