Oxford Business English Dictionary for Learners of English

ad.vance 'order noun [c] (Commerce) an order for a product which is made before the product is available for sale: The company already has more than 5 000 advance orders for the new phone.

advancer /ad'va:nsa(r); Л/т?£ ad'vaensar/ noun [C, usually pi.]

(Stock Exchange) (used in newspapers) a share whose value has risen: Activity was quiet on the New York stock exchange, with advancers beating decliners 3 to 2. [synJ gainer Ioppj decliner

advantage /ad'va:ntid3; AmE -'vaen-/ noun [c,u]

see also: absolute advantage, comparative competitive ~

adverse 12J

regulations may work to our advantage. -» idioms at take, turn verb adverse /'aedv3:s; ad'v3:s; AmE -V3:rs/ adjective [usually before noun]

negative; not likely to produce a good result: adverse market conditions о the adverse effects of a high exchange rate ,adverse 'balance noun [c] {BrE) {Accounting) an amount of debt shown in an account: Your account shows an adverse balance of 630.00. [syn]unfavourable balance-» deficit

.adverse 'trade balance (also adverse 'balance of 'trade) noun [sing ] (,Economics) a situation when a country spends more on imports than it earns from exports hyn] unfavourable trade balance

advert 'aedv3:t; AmE -V3:rt/ noun [c] {BrE) {informal)

an advertisement: radio/TV/press adverts о an advert for jeans о We placed a full-page advert in a magazine.

advertise /'aedvataiz; AmE -vart-/ verb

[+ obj or no obj] to tell the public about a product or a service in order to encourage people to buy or use it: If you want to attract more customers, try advertising in the national press, о to advertise a product/business/service о The company's new Internet service has been heavily advertised on television, о Something advertised as a toy is likely to be used by children, о I bought the camera and case as advertised in the catalogue. -» promote, publicize

[no obj] to tell people about a job that is available: We are currently advertising for a new sales manager.

advertisement /ad'v3:tismant; AmE .aedvar'taiz-/ noun [c]

see also: banner advertisement, button classified display ~

a notice, picture or short film telling people about a company, product or service: cigarette advertisements о advertisements for cigarettes о to take out a full-page/half-page advertisement in a glossy magazine о The product became a best-seller through costly print and television advertisements, о The advertisement appeared on TV last night, о One advertisement shows a man driving a car on a golf course. -» ad, advert See note at advertising

О newspaper/online/print/television advertisements ♦ to place/put/run/take out an advertisement ♦ the advertisement features/shows sb/sth

a notice telling people about a job that is available: an advertisement for a job/post/position о a job advertisement

to place/put/take out an advertisement (in a newspaper) ♦ to answer/reply to/respond to an

advertisement

advertiser /'aedvataiza(r); AmE -vart-/ noun [c] a company or a person that advertises a product or a service: She claims that tobacco advertisers target teenagers.

advertising /'aedvataiziq; AmE -vart-/ noun [U]

see also: brand advertising, comparative consumer corporate direct direct response drip etc.

the act of making a company, a product or a service known to the public; the notices, pictures and short films that a company uses to tell people about itself and its products: cigarette advertising о How much did we spend on advertising last year? о Are you easily persuaded by television advertising? о